Freelance Digital Marketing Specialist Needed

Job ID: 40534047

Budget: ₹10,000 – ₹15,000 INR

Digital Marketing Specialist (Freelance)

Job Description
We are looking for a motivated and results-driven Digital Marketing Specialist (Freelance) with 1–2 years of experience to support our marketing initiatives and contribute to business growth. The ideal candidate should have hands-on experience in SEO, SEM, social media marketing, paid advertising, and lead generation.
Key Responsibilities
• Plan, execute, and optimize digital marketing campaigns across multiple channels.
• Manage and grow social media platforms, including content planning and audience engagement.
• Perform SEO activities to improve website visibility, organic traffic, and search engine rankings.
• Create, manage, and optimize paid advertising campaigns (Google Ads, Meta Ads, etc.).
• Generate qualified leads and support customer acquisition initiatives.
• Monitor campaign performance and provide actionable insights through regular reporting.
• Recommend and implement strategies to improve engagement, website traffic, and conversion rates.
Requirements
• 1–2 years of proven experience in digital marketing.
• Strong understanding of SEO, SEM, social media marketing, content marketing, and lead generation.
• Experience with Google Ads, Meta Ads, and other digital advertising platforms.
• Familiarity with analytics and reporting tools such as Google Analytics and Google Search Console.
• Strong analytical, communication, and problem-solving skills.
• Ability to work independently and meet project deadlines.
Key Performance Indicators (KPIs)
• Achievement of lead generation targets.
• Achievement of monthly app download targets on Google Play Store and Apple App Store.
• Improvement in social media engagement and follower growth.
• Campaign conversion rate optimization.
• Growth in website traffic and search engine rankings.
• Cost-per-lead (CPL) and return-on-ad-spend (ROAS) performance.
• Timely submission of monthly performance reports with actionable recommendations.
Project Details
Project Type: Freelance
Experience Level: 1–2 Years

Application Requirements
Please include the following in your proposal:
• Portfolio of previous digital marketing work.
• Examples of campaign results, including relevant performance metrics.
• Relevant certifications (Google Ads, Meta Blueprint, SEO Certifications, Google Analytics, etc.).
• Brief description of your approach to lead generation and campaign optimization.
We look forward to reviewing your application and discussing how you can contribute to our marketing goals.