Freelance Digital Marketing Specialist (Paid Ads) - URGENT HIRE Company: AnandAnish.com Location: Remote (India-based preferred) Job Type: Freelance / Contract Reports to: Founder
Budget: ₹1,500 – ₹12,500 INR
We are looking for an experienced and results-driven Paid Ads Specialist to join us immediately on a freelance/contract basis.
Your mission is simple but challenging: Drive growth on both sides of our marketplace.
You will be responsible for strategically planning, executing, and optimizing paid ad campaigns (primarily on Meta and Google) to achieve two core objectives:
Client Acquisition: Drastically increase the number of high-quality projects posted on our platform.
Freelancer Acquisition & Conversion: Attract skilled freelancers to sign up AND convert them to our ₹149/month premium subscription plan.
This is a hands-on role for someone who loves data, optimization, and seeing a direct impact from their work.
Key Responsibilities
Strategy & Execution: Design and launch comprehensive paid ad strategies across Meta (Facebook/Instagram) and Google Ads (Search/Display).
Audience Targeting: Develop and manage distinct campaign funnels for our two key audiences:
Clients: Businesses, startups, and individuals likely to hire freelancers.
Freelancers: Skilled professionals in web development, design, writing, etc., who are looking for work.
Subscription Sales: Create and manage high-conversion retargeting campaigns aimed at our registered freelancer base to drive sales of the ₹149/month subscription.
Ad Creative & Copy: Write compelling ad copy and collaborate on creative assets (images/videos) that resonate with each audience and drive action.
Budget Management: Manage the allocated ad budget effectively to maximize ROAS (Return on Ad Spend) and minimize CPA (Cost Per Acquisition).
Optimization & Reporting: Continuously A/B test (creatives, copy, audiences) and optimize all campaigns. You will provide clear, concise weekly reports on key metrics (CPA, CPL, Conversion Rate, ROAS) and provide actionable insights for improvement.
What We're Looking For (Requirements)
Proven Experience: You have a strong, demonstrable track record of managing successful, ROI-positive ad campaigns on Meta and Google Ads.
Marketplace/SaaS/Subscription Knowledge: You understand the dynamics of a two-sided marketplace. Experience marketing a subscription service or an e-commerce platform is a huge plus.
Data-Driven: You live in the data. You can analyze campaign performance, identify trends, and make decisions based on metrics, not just "gut feeling."
Excellent Copywriter: You can write persuasive, clear, and direct-response ad copy.
Proactive & Independent: You are a self-starter who can manage their own time, hit deadlines, and communicate clearly without constant supervision.
Urgency: You understand what "ASAP" means and are ready to jump in, get set up, and start launching campaigns quickly.
Why Work With Us?
Direct Impact: You won't be a small cog in a big machine. Your work will directly fuel the growth of AnandAnish.com.
Fast-Paced: We are moving quickly and have a strong bias for action.
Great Project: This is a fantastic opportunity to build and scale the user base for an exciting Indian startup from the ground up.
We are moving fast on this.
Your mission is simple but challenging: Drive growth on both sides of our marketplace.
You will be responsible for strategically planning, executing, and optimizing paid ad campaigns (primarily on Meta and Google) to achieve two core objectives:
Client Acquisition: Drastically increase the number of high-quality projects posted on our platform.
Freelancer Acquisition & Conversion: Attract skilled freelancers to sign up AND convert them to our ₹149/month premium subscription plan.
This is a hands-on role for someone who loves data, optimization, and seeing a direct impact from their work.
Key Responsibilities
Strategy & Execution: Design and launch comprehensive paid ad strategies across Meta (Facebook/Instagram) and Google Ads (Search/Display).
Audience Targeting: Develop and manage distinct campaign funnels for our two key audiences:
Clients: Businesses, startups, and individuals likely to hire freelancers.
Freelancers: Skilled professionals in web development, design, writing, etc., who are looking for work.
Subscription Sales: Create and manage high-conversion retargeting campaigns aimed at our registered freelancer base to drive sales of the ₹149/month subscription.
Ad Creative & Copy: Write compelling ad copy and collaborate on creative assets (images/videos) that resonate with each audience and drive action.
Budget Management: Manage the allocated ad budget effectively to maximize ROAS (Return on Ad Spend) and minimize CPA (Cost Per Acquisition).
Optimization & Reporting: Continuously A/B test (creatives, copy, audiences) and optimize all campaigns. You will provide clear, concise weekly reports on key metrics (CPA, CPL, Conversion Rate, ROAS) and provide actionable insights for improvement.
What We're Looking For (Requirements)
Proven Experience: You have a strong, demonstrable track record of managing successful, ROI-positive ad campaigns on Meta and Google Ads.
Marketplace/SaaS/Subscription Knowledge: You understand the dynamics of a two-sided marketplace. Experience marketing a subscription service or an e-commerce platform is a huge plus.
Data-Driven: You live in the data. You can analyze campaign performance, identify trends, and make decisions based on metrics, not just "gut feeling."
Excellent Copywriter: You can write persuasive, clear, and direct-response ad copy.
Proactive & Independent: You are a self-starter who can manage their own time, hit deadlines, and communicate clearly without constant supervision.
Urgency: You understand what "ASAP" means and are ready to jump in, get set up, and start launching campaigns quickly.
Why Work With Us?
Direct Impact: You won't be a small cog in a big machine. Your work will directly fuel the growth of AnandAnish.com.
Fast-Paced: We are moving quickly and have a strong bias for action.
Great Project: This is a fantastic opportunity to build and scale the user base for an exciting Indian startup from the ground up.
We are moving fast on this.