Fractional CMO for my local business
Budget: $400 – $401 USD
I’m looking for a fractional CMO to drive marketing for my business(es). You will own all marketing strategy (e.g. channel mix and prioritization, messaging), execute some channels yourself (the ones you are an expert in), and be fully responsible for the results working with other people in my team.
The mission is crystal clear: boost our brand’s visibility, authority, and reputation by climbing the search engine rankings and engaging in appropriate marketing channels, then turn that attention into qualified leads through tightly-managed Google Ads and high-converting forms.
You’ll work directly inside our WordPress site with the All-in-One SEO plugin, fine-tuning every on-page element and executing the off-page outreach needed to earn authoritative backlinks. At the same time, you’ll build and optimise Google Search campaigns—tweaking bids, ad copy, extensions and conversion tracking—so every dollar works harder.
I run lean teams and leverage AI, so expect minimal hand-holding and plenty of autonomy. Data AND gut feeling guide every decision here: biweekly monitoring, rapid experimentation, and clear reporting on traffic, rankings, ad spend and cost-per-lead. Results from day one matter.
We will start with the basics (on and off page SEO, GMB, email, paid ads), and get more complex over time (full scale facebook management, direct mail, affiliate channels). The immediate deliverables are:
• On-page optimization and technical fixes through All-in-One SEO
• Off-page link building geared toward local authority
• Google Ads build-out, ongoing optimization and A/B testing
• Lead-form optimization and conversion tracking
• Biweekly performance snapshot with actions for the next sprint
Strictly preferred (not required):
1) Someone with strong results in driving growth in B2B segment.
2) Someone who can leverage AI tools effectively to generate content and visuals without being a hostage to them.
3) Someone who can work backward from customers.
Bring passion, sleeves-rolled-up execution, and a proven playbook—not a cookie-cutter agency pitch—and let’s make an impact together.
The mission is crystal clear: boost our brand’s visibility, authority, and reputation by climbing the search engine rankings and engaging in appropriate marketing channels, then turn that attention into qualified leads through tightly-managed Google Ads and high-converting forms.
You’ll work directly inside our WordPress site with the All-in-One SEO plugin, fine-tuning every on-page element and executing the off-page outreach needed to earn authoritative backlinks. At the same time, you’ll build and optimise Google Search campaigns—tweaking bids, ad copy, extensions and conversion tracking—so every dollar works harder.
I run lean teams and leverage AI, so expect minimal hand-holding and plenty of autonomy. Data AND gut feeling guide every decision here: biweekly monitoring, rapid experimentation, and clear reporting on traffic, rankings, ad spend and cost-per-lead. Results from day one matter.
We will start with the basics (on and off page SEO, GMB, email, paid ads), and get more complex over time (full scale facebook management, direct mail, affiliate channels). The immediate deliverables are:
• On-page optimization and technical fixes through All-in-One SEO
• Off-page link building geared toward local authority
• Google Ads build-out, ongoing optimization and A/B testing
• Lead-form optimization and conversion tracking
• Biweekly performance snapshot with actions for the next sprint
Strictly preferred (not required):
1) Someone with strong results in driving growth in B2B segment.
2) Someone who can leverage AI tools effectively to generate content and visuals without being a hostage to them.
3) Someone who can work backward from customers.
Bring passion, sleeves-rolled-up execution, and a proven playbook—not a cookie-cutter agency pitch—and let’s make an impact together.