Fractional CMO Digital Expansion
Budget: $5,000 – $10,000 USD
I need full-service digital marketing leadership that functions like an on-demand CMO arm for my company. The immediate priority is to craft and run an integrated strategy across Social Media, Email Marketing, Search Engine Optimization (SEO) and OTT campaigns, tying every channel back to clear growth KPIs.
Social Media will carry the storytelling backbone, with dedicated calendars and performance optimisation for Facebook, Instagram, LinkedIn and Tic Tok. Email Marketing should nurture our existing list through segmented journeys and automated drip sequences. SEO work must shore up the technical foundation, expand high-intent content clusters and secure quality backlinks. Finally, OTT ads should be planned and placed strategically to broaden top-of-funnel reach while remaining measurable.
Deliverables
• 90-day digital growth plan covering Social, Email, SEO and OTT
• Channel-specific creative and media calendars (weekly granularity)
• Performance dashboards with agreed lead-gen and revenue metrics
• Bi-weekly optimisation reports and action recommendations
All work should be data-driven; I rely on tools such as Google Analytics, Search Console, Meta Business Suite, TikTok Ads Manager and leading email platforms, so seamless integration and transparent reporting are essential.
Social Media will carry the storytelling backbone, with dedicated calendars and performance optimisation for Facebook, Instagram, LinkedIn and Tic Tok. Email Marketing should nurture our existing list through segmented journeys and automated drip sequences. SEO work must shore up the technical foundation, expand high-intent content clusters and secure quality backlinks. Finally, OTT ads should be planned and placed strategically to broaden top-of-funnel reach while remaining measurable.
Deliverables
• 90-day digital growth plan covering Social, Email, SEO and OTT
• Channel-specific creative and media calendars (weekly granularity)
• Performance dashboards with agreed lead-gen and revenue metrics
• Bi-weekly optimisation reports and action recommendations
All work should be data-driven; I rely on tools such as Google Analytics, Search Console, Meta Business Suite, TikTok Ads Manager and leading email platforms, so seamless integration and transparent reporting are essential.