Fashion E-Commerce Marketing Strategy
Budget: $3,000 – $5,000 USD
I run an online fashion store that has outgrown my current marketing setup, so I’m looking for a specialist to design and execute a results-driven e-commerce marketing plan from the ground up. The core goal is simple: drive qualified traffic that converts into loyal, repeat customers.
What I need from you
• Audit the store’s existing data and creatives, then translate the insights into a clear, channel-by-channel strategy.
• Craft persuasive ad and organic content for Instagram, Facebook and TikTok, supported by email flows that nurture and retarget visitors.
• Align every campaign with the brand’s look, feel and voice, making sure each touchpoint—from social captions to product page copy—tells a consistent style story.
• Set up, launch and optimise paid ads, track key metrics in real time and refine quickly when performance lags.
• Provide concise weekly reports that spell out wins, losses and your next steps so I always know where the budget is going and why.
Tools & skills that matter
Shopify (or similar), Meta Ads Manager, TikTok Ads, Google Analytics, Klaviyo or equivalent email platform, plus a strong eye for fashion-forward creative.
Acceptance criteria
The first milestone is a 30-day action plan with KPIs and creative examples. Ongoing milestones will hinge on hitting mutually agreed ROAS, list-growth and engagement targets.
If you’ve scaled fashion brands before and can blend data with design flair, I’d love to see your portfolio and talk next steps.
What I need from you
• Audit the store’s existing data and creatives, then translate the insights into a clear, channel-by-channel strategy.
• Craft persuasive ad and organic content for Instagram, Facebook and TikTok, supported by email flows that nurture and retarget visitors.
• Align every campaign with the brand’s look, feel and voice, making sure each touchpoint—from social captions to product page copy—tells a consistent style story.
• Set up, launch and optimise paid ads, track key metrics in real time and refine quickly when performance lags.
• Provide concise weekly reports that spell out wins, losses and your next steps so I always know where the budget is going and why.
Tools & skills that matter
Shopify (or similar), Meta Ads Manager, TikTok Ads, Google Analytics, Klaviyo or equivalent email platform, plus a strong eye for fashion-forward creative.
Acceptance criteria
The first milestone is a 30-day action plan with KPIs and creative examples. Ongoing milestones will hinge on hitting mutually agreed ROAS, list-growth and engagement targets.
If you’ve scaled fashion brands before and can blend data with design flair, I’d love to see your portfolio and talk next steps.