Fashion Collection Digital Launch Campaign
Budget: ₹100 – ₹400 INR
I’m gearing up to release ay2i’s very first collection and need a marketing partner who can turn our vision into attention-grabbing moments online. The core of the job is to create and execute a digital launch plan that blends storytelling with data-driven tactics so we reach style-savvy shoppers and keep them coming back.
Here’s what I’m counting on you for:
• Social media posts that feel native to Instagram, TikTok, and Facebook—short-form videos, striking images, and on-brand graphics that invite saves, shares, and comments.
• A sequence of email newsletters that nurture early subscribers, showcase the collection, and drive traffic to our store.
• Paid Meta ads (build, launch, and optimise) to widen our reach and convert fresh eyes into customers.
Alongside the content itself, I’ll look to you to help refine our tone of voice, map a publishing calendar, and report on key performance metrics so we can double down on what works. Familiarity with Meta Ads Manager, Klaviyo (or similar ESP), and basic design tools such as Adobe Creative Suite or Canva will be valuable.
Deliverables are considered complete when each asset is approved against our brand mood-board, copy is error-free and consistent in voice, and initial performance data is documented for the first review cycle.
If translating a fashion vision into scroll-stopping campaigns sounds like your sweet spot, let’s make this launch one to remember.
Here’s what I’m counting on you for:
• Social media posts that feel native to Instagram, TikTok, and Facebook—short-form videos, striking images, and on-brand graphics that invite saves, shares, and comments.
• A sequence of email newsletters that nurture early subscribers, showcase the collection, and drive traffic to our store.
• Paid Meta ads (build, launch, and optimise) to widen our reach and convert fresh eyes into customers.
Alongside the content itself, I’ll look to you to help refine our tone of voice, map a publishing calendar, and report on key performance metrics so we can double down on what works. Familiarity with Meta Ads Manager, Klaviyo (or similar ESP), and basic design tools such as Adobe Creative Suite or Canva will be valuable.
Deliverables are considered complete when each asset is approved against our brand mood-board, copy is error-free and consistent in voice, and initial performance data is documented for the first review cycle.
If translating a fashion vision into scroll-stopping campaigns sounds like your sweet spot, let’s make this launch one to remember.