Facebook-Instagram Ticket Sales Strategy
Budget: $250 – $750 AUD
I’m looking for a clear, actionable digital strategy that turns our Facebook and Instagram presence into a ticket-selling machine. The objective is simple: boost sales. I need a roadmap that shows exactly how to move a cold audience from first impression to checkout, all within Meta’s ecosystem.
Here’s what I expect from you:
• A channel-specific framework that outlines campaign structure, funnel stages, and recommended ad formats for both Facebook and Instagram.
• Precise audience segmentation and targeting suggestions based on typical ticket-buyer behaviour, interests, and look-alike data.
• Creative direction, including messaging angles, visual guidelines, and a cadence for feed, Stories, and Reels so our brand feels consistent yet persuasive.
• A budget and bidding approach that balances reach with cost-per-acquisition goals, plus projections for ROAS at each stage of the funnel.
• Tracking recommendations—Pixel events, Conversions API, UTM structure—and a KPI dashboard template so we can see performance in real time.
• A 30-day rollout timeline with milestones for launch, optimisation, and scale.
I’m happy to supply historic data, brand assets, and any access you need once we agree on the approach. If you’ve mapped successful sales funnels for ticketed events or time-sensitive offers before, that experience will be a big advantage.
Here’s what I expect from you:
• A channel-specific framework that outlines campaign structure, funnel stages, and recommended ad formats for both Facebook and Instagram.
• Precise audience segmentation and targeting suggestions based on typical ticket-buyer behaviour, interests, and look-alike data.
• Creative direction, including messaging angles, visual guidelines, and a cadence for feed, Stories, and Reels so our brand feels consistent yet persuasive.
• A budget and bidding approach that balances reach with cost-per-acquisition goals, plus projections for ROAS at each stage of the funnel.
• Tracking recommendations—Pixel events, Conversions API, UTM structure—and a KPI dashboard template so we can see performance in real time.
• A 30-day rollout timeline with milestones for launch, optimisation, and scale.
I’m happy to supply historic data, brand assets, and any access you need once we agree on the approach. If you’ve mapped successful sales funnels for ticketed events or time-sensitive offers before, that experience will be a big advantage.