Facebook & Google Lead Campaigns

The sole objective of this project is lead generation, and I want Facebook Ads and Google Ads working hand-in-hand with equal weight behind them.

On Facebook we will reach entirely new customers, so the campaigns must lean on interest, behaviour and look-alike targeting rather than any remarketing lists. Creatives should be scroll-stopping, copy concise, and every ad must push to the same lead-capture funnel.

Google will run in parallel. I need tightly themed Search ad groups around our core keywords, plus a complementary Display or Performance Max layer to widen reach without diluting intent. Both platforms must share consistent messaging and UTM tagging so results roll up cleanly in Google Analytics.

Deliverables
• Complete campaign build on both platforms (ad sets / ad groups, keywords, audiences, ads, extensions)
• Pixel, conversion and offline event tracking fully tested
• Two sets of static image ads and one short video for Facebook; three responsive search ads and one responsive display asset set for Google
• A brief launch document outlining budgets, targeting logic and creative angles
• Post-launch optimisation pass after the first 7 days with a one-page report on CPL, CTR and next steps

Focus on quality leads over volume, smart budget allocation between the two networks, and clear reporting I can act on.