Facebook Advertising Promotion Expert - Promoting Australian Cream inflator E-commerce Brand (Traffic Diversion + Conversion)

Job ID: 39626176

Budget: $170 – $200 AUD

We are an e-commerce company targeting the Australian market, specializing in high-purity and cost-effective Cream Chargers. We are now seeking experienced Facebook advertising experts to collaborate on brand promotion, precise traffic diversion and high-conversion advertising placement.
I. Brand Introduction

Fast Nang Delivery is a brand that focuses on the online sales of Australian cream chargers and local express delivery. We serve the main urban areas of Melbourne, Sydney and Brisbane, and promise to deliver within the fastest 30 minutes within a 10-kilometer radius of the core areas. Our flagship products include a variety of cream inflators with different capacities, which are reasonably priced and feature stable delivery.



Ii. Advertising Objectives



Enhance the brand's recognition in the main urban areas of Melbourne, Sydney and Brisbane



Accurately drive traffic to the website to increase conversion rates and order volumes



Leverage the price advantage and delivery speed to prompt users to place their first order



Accumulate audience data to lay the foundation for subsequent remarketing and platform expansion (such as Google/TikTok)



Iii. Target User Group



Home baking enthusiasts: Focus on price, flexible combinations and convenient delivery



Small studios and pastry chefs: Pursuing high cost performance and bulk orders



Catering merchants and bulk buyers: Focus on large capacity, delivery timeliness and stable replenishment



Iv. Main Promoted Products and Price Structure



IGNITE 1.1L: Starting price $54.00, lowest unit price $21.67, maximum discount 60%



ULTRA 1.1L: Starting price $75.00, lowest unit price $45.00, maximum discount 40%



IGNITE/ULTRA 3.3L: Starting price $110.00, lowest unit price $66.67, maximum discount 39%



IGNITE 4.4L: Starting price $120.00, lowest unit price $80.00, maximum discount 33%



It is flexible in combination, suitable for different types of users, and has price competitiveness and profit margins.



V. Distribution Regions and Key Positioning



The city centre of Melbourne and the area within 10 kilometers



Sydney CBD and the main urban area (such as Parramatta)



The core area of Brisbane (such as South Bank and Fortitude Valley)



Vi. Advantages of Products and Services



Express delivery within 30 minutes (main urban area)



Multiple capacity combinations and affordable prices



Local warehouse shipment, high purity and stable quality



Supports 24/7 ordering, covering demands at all times



Support full-scenario procurement for individuals, families and merchants



Vii. The work content you will be responsible for



Formulate city-level advertising placement strategies



Manage and optimize Facebook advertising accounts and AD groups



Assist in copywriting and creative optimization (you can use our existing materials)



Set up Facebook Pixel and event tracking



Track advertising data and provide regular feedback to continuously optimize conversion effects



Viii. Budget and Cooperation Arrangements



Initial test budget: AUD $150-200



After the cooperation goes smoothly, the budget can be expanded to $500 - $2000+ per month



The cooperation mode is flexible and can be charged by project or hour



Ix. Resources We Can Provide



Brand and product introduction copy



High-definition product images and advertising materials



Website links and shopping landing pages



Discount structure and pricing table



X. Abilities I Hope You Possess



Have practical experience in Facebook advertising (local services and e-commerce are preferred)



Familiar with regional targeting, conversion optimization and data analysis



Those who are familiar with the Australian market and express delivery products are preferred



Be able to provide past relevant project cases or data performance



Please briefly answer the following questions in the communication



Have you ever done advertising in the Australian market?



Have you ever made local service or fast-moving consumer goods placements?



Could you assist us in writing or optimizing advertising copy?



What would be the initial testing methods and strategies you recommend?



Can you coordinate with rapid iteration and optimization in terms of timeliness?



If you need my cooperation to provide initial advertising copy, material format explanations, landing page suggestions, etc., please let me know. Thank you!