FMCG eCommerce Sales Growth Funnel

My FMCG-focused webshop is performing respectably, yet the sales curve has flattened. The assignment is to rebuild and extend the entire marketing funnel so total revenue rises while Average Order Value and ROAS stay at—or above—their current levels.

The work revolves around three tightly-linked growth levers:

• Social media campaigns – paid and organic activation on Facebook, Instagram, and any other channel that can profitably reach impulse-buy consumers.
• Email marketing – full-funnel sequences for welcome, nurture, cart-abandon, upsell and re-engagement, preferably in Klaviyo or a comparable platform.
• SEO optimisation – technical fixes, on-page upgrades and keyword-driven content that capture high-intent traffic for fast-moving consumer goods.

Scope of work
1. Audit the existing data: traffic sources, ad accounts, email flows, search visibility, conversion rates and spend efficiency.
2. Draft a funnel blueprint with clear quick wins and a scalable 90-day roadmap.
3. Produce the required creative assets, landing pages and automations.
4. Launch, monitor and iterate, reporting weekly on spend, conversions, AOV trends and ROAS.

Acceptance criteria
• Statistically significant lift in overall sales within 90 days.
• AOV maintained or improved.
• ROAS equal to or better than the historical benchmark, verified in platform dashboards.

Include a brief outline of the tools you’ll use, expected timelines for each phase and any FMCG case studies that demonstrate similar wins.