FMCG Meta & Google Ads Optimisation
Budget: ₹12,500 – ₹37,500 INR
I’m looking for a results-driven digital marketer who can take over both my Meta Ads and Google Ads accounts for a fast-moving FMCG food & dairy brand. The sole objective is to generate measurable leads and sales, not just impressions, so every decision must push CTR up, keep CPA down and lift ROAS.
Here’s where I’m at:
• Campaign history exists, but performance has plateaued.
• Creative assets need a refresh to better speak to shoppers scrolling Facebook, Instagram, and searching on Google.
• Pixel, GA4 and conversion tracking are already installed; they may need tightening to ensure data integrity.
What I need from you within the next month:
1. Audit my current Meta and Google structures, audiences, keywords and creative.
2. Build or refine campaigns focused on conversions—CAPI, remarketing loops, look-alikes, DSAs, Performance Max, the works if they serve the goal.
3. Produce or direct high-converting static and video creatives sized correctly for each placement.
4. Test aggressively, report succinctly and iterate fast, always benchmarking against CTR, CPA and ROAS targets we set on day one.
Acceptance criteria:
• CTR uplift of at least 20 % on key ad sets.
• Documented CPA and ROAS improvements in a shared real-time dashboard.
• Final hand-off that includes campaign structures, audiences, ad copy/creative files and clear next-step recommendations.
If you live and breathe performance marketing in the food or FMCG space and can deliver those numbers within 30 days, let’s talk.
Here’s where I’m at:
• Campaign history exists, but performance has plateaued.
• Creative assets need a refresh to better speak to shoppers scrolling Facebook, Instagram, and searching on Google.
• Pixel, GA4 and conversion tracking are already installed; they may need tightening to ensure data integrity.
What I need from you within the next month:
1. Audit my current Meta and Google structures, audiences, keywords and creative.
2. Build or refine campaigns focused on conversions—CAPI, remarketing loops, look-alikes, DSAs, Performance Max, the works if they serve the goal.
3. Produce or direct high-converting static and video creatives sized correctly for each placement.
4. Test aggressively, report succinctly and iterate fast, always benchmarking against CTR, CPA and ROAS targets we set on day one.
Acceptance criteria:
• CTR uplift of at least 20 % on key ad sets.
• Documented CPA and ROAS improvements in a shared real-time dashboard.
• Final hand-off that includes campaign structures, audiences, ad copy/creative files and clear next-step recommendations.
If you live and breathe performance marketing in the food or FMCG space and can deliver those numbers within 30 days, let’s talk.