FMCG Digital Marketing Scale-Up
Budget: ₹1,500 – ₹12,500 INR
Our fast-moving consumer goods brand is ready to move from steady growth to rapid scale, and I need a performance-oriented digital marketing team that can own the entire funnel—awareness, engagement, conversion, and repeat purchase—while staying laser-focused on measurable ROI.
Social Media & Community
• Double down on Facebook and Instagram through a tightly planned content calendar.
• Publish daily posts, Stories, and short-form Reels that rotate between product showcases, behind-the-scenes snippets, and authentic customer testimonials.
• Track reach, engagement rate, follower growth, and share-of-voice, providing weekly insights and next-step recommendations.
Paid Media Execution
• Build and optimise Meta and Google campaigns that favour thumb-stopping video ads.
• Control creative testing, audience segmentation, and bid strategies; continually refine to hit target CPA and ROAS benchmarks.
• Supply clear reporting dashboards so I can see spend, conversions, and lift at a glance.
E-commerce Growth
• Sync campaigns with our e-commerce platform to ensure seamless product feed management, smart remarketing flows, and friction-free checkout.
• Implement data-driven A/B tests on landing pages, cart flows, and upsell funnels for steady incremental gains.
Deliverables
1. 30+ social posts/Reels per month following the content themes above.
2. Full ad account setup, creative assets, and ongoing optimisation for Meta & Google video campaigns.
3. Weekly performance report covering organic, paid, and e-commerce KPIs.
4. Monthly strategy call with actionable growth roadmap.
Acceptance Criteria
• Meet agreed weekly CAC and ROAS targets for paid media.
• Grow combined Facebook & Instagram engagement by at least 25% within the first quarter.
• Increase e-commerce revenue attributable to digital channels by a minimum of 20% in the same period.
Preferred stack: Meta Ads Manager, Google Ads, Google Analytics 4, Shopify (or similar), Canva/Adobe Suite, and any social listening tool you favour.
If your team thrives on data-backed experimentation, rapid creative iteration, and transparent reporting, let’s get started.
Social Media & Community
• Double down on Facebook and Instagram through a tightly planned content calendar.
• Publish daily posts, Stories, and short-form Reels that rotate between product showcases, behind-the-scenes snippets, and authentic customer testimonials.
• Track reach, engagement rate, follower growth, and share-of-voice, providing weekly insights and next-step recommendations.
Paid Media Execution
• Build and optimise Meta and Google campaigns that favour thumb-stopping video ads.
• Control creative testing, audience segmentation, and bid strategies; continually refine to hit target CPA and ROAS benchmarks.
• Supply clear reporting dashboards so I can see spend, conversions, and lift at a glance.
E-commerce Growth
• Sync campaigns with our e-commerce platform to ensure seamless product feed management, smart remarketing flows, and friction-free checkout.
• Implement data-driven A/B tests on landing pages, cart flows, and upsell funnels for steady incremental gains.
Deliverables
1. 30+ social posts/Reels per month following the content themes above.
2. Full ad account setup, creative assets, and ongoing optimisation for Meta & Google video campaigns.
3. Weekly performance report covering organic, paid, and e-commerce KPIs.
4. Monthly strategy call with actionable growth roadmap.
Acceptance Criteria
• Meet agreed weekly CAC and ROAS targets for paid media.
• Grow combined Facebook & Instagram engagement by at least 25% within the first quarter.
• Increase e-commerce revenue attributable to digital channels by a minimum of 20% in the same period.
Preferred stack: Meta Ads Manager, Google Ads, Google Analytics 4, Shopify (or similar), Canva/Adobe Suite, and any social listening tool you favour.
If your team thrives on data-backed experimentation, rapid creative iteration, and transparent reporting, let’s get started.