FEMDAY Brand Marketing & Scaling Expert Needed
Budget: $250 – $750 USD
We are looking for an experienced marketing freelancer to help us successfully launch and scale our brand FEMDAY across Switzerland and the DACH region.
Focus: Meta Ads (Facebook/Instagram), Google Ads, and funnel strategy.
About FEMDAY
FEMDAY is a Swiss brand for personalized health solutions.
- Target groups: Women 40+ (menopause) & Men 50+ (andropause, longevity)
- Entry point: anonymous online questionnaire (2–5 minutes) → personalized analysis
- Product: tailor-made powder subscription, CHF 99/month, first month free
- Additional options: blood tests & online doctor consultations planned
- USP:
- Swissness & quality (Swiss production & laboratory)
- Personalization instead of standard products
- Discreet & authentic communication – no “cheap supplement brand”
Marketing Strategy (already defined)
- Budget: from September 2025 until end of year, CHF 150/day (Meta + Google Ads)
- Funnel:
1. Awareness (Facebook/Instagram Ads, TikTok optional, Google Search Ads)
2. Engagement (retargeting site visitors, social proof, testimonials)
3. Conversion (subscription start with 1st month free)
- Communication: Direct address → *“FEMDAY helps YOU…”*, emotional & authentic
- Content formats: Video Ads (Reels, TikToks, testimonials), graphics (before/after, explainers), short texts with clear CTAs
- Retargeting: 3-stage (visitors → questionnaire starters → checkout abandoners)
- WhatsApp pilot: Reminder campaigns (2×/week) with tips & offers
- Newsletter: Build funnel with personal storytelling, content & offers
Your Tasks
- Develop, implement, and optimize Meta & Google Ads campaigns
- Run A/B testing for creatives (hooks, videos, copy)
- Build retargeting strategies & lookalike audiences
- Collaborate with our team on content (we provide raw material, you set up ads & funnels)
- Deliver regular reports (KPIs: CTR, CPC, Conversion Rate, CAC)
- Advise on scaling (Q1 2026)
Requirements
- Proven track record with Meta Ads (FB/IG) & Google Ads (portfolio or case studies)
- Experience in health, supplements, or e-commerce is a plus
- Strong skills in funnel building, retargeting & conversion optimization
- Creativity in storytelling & performance marketing
- Reliable communication & fast implementation
Goal
Together we want to make FEMDAY visible by the end of 2025, acquire 200+ new subscribers, and build a scalable foundation for 2026.
Please provide:
- Examples of your previous work (screenshots, links, references)
- Your pricing structure (fixed fee for the Sept–Dec pilot phase or revenue share possible)
- A short description of why you are the right fit for FEMDAY
Focus: Meta Ads (Facebook/Instagram), Google Ads, and funnel strategy.
About FEMDAY
FEMDAY is a Swiss brand for personalized health solutions.
- Target groups: Women 40+ (menopause) & Men 50+ (andropause, longevity)
- Entry point: anonymous online questionnaire (2–5 minutes) → personalized analysis
- Product: tailor-made powder subscription, CHF 99/month, first month free
- Additional options: blood tests & online doctor consultations planned
- USP:
- Swissness & quality (Swiss production & laboratory)
- Personalization instead of standard products
- Discreet & authentic communication – no “cheap supplement brand”
Marketing Strategy (already defined)
- Budget: from September 2025 until end of year, CHF 150/day (Meta + Google Ads)
- Funnel:
1. Awareness (Facebook/Instagram Ads, TikTok optional, Google Search Ads)
2. Engagement (retargeting site visitors, social proof, testimonials)
3. Conversion (subscription start with 1st month free)
- Communication: Direct address → *“FEMDAY helps YOU…”*, emotional & authentic
- Content formats: Video Ads (Reels, TikToks, testimonials), graphics (before/after, explainers), short texts with clear CTAs
- Retargeting: 3-stage (visitors → questionnaire starters → checkout abandoners)
- WhatsApp pilot: Reminder campaigns (2×/week) with tips & offers
- Newsletter: Build funnel with personal storytelling, content & offers
Your Tasks
- Develop, implement, and optimize Meta & Google Ads campaigns
- Run A/B testing for creatives (hooks, videos, copy)
- Build retargeting strategies & lookalike audiences
- Collaborate with our team on content (we provide raw material, you set up ads & funnels)
- Deliver regular reports (KPIs: CTR, CPC, Conversion Rate, CAC)
- Advise on scaling (Q1 2026)
Requirements
- Proven track record with Meta Ads (FB/IG) & Google Ads (portfolio or case studies)
- Experience in health, supplements, or e-commerce is a plus
- Strong skills in funnel building, retargeting & conversion optimization
- Creativity in storytelling & performance marketing
- Reliable communication & fast implementation
Goal
Together we want to make FEMDAY visible by the end of 2025, acquire 200+ new subscribers, and build a scalable foundation for 2026.
Please provide:
- Examples of your previous work (screenshots, links, references)
- Your pricing structure (fixed fee for the Sept–Dec pilot phase or revenue share possible)
- A short description of why you are the right fit for FEMDAY