Expert Marketer for EdTech Webinar & Course Enrollment
Budget: ₹12,500 – ₹37,500 INR
Performance Marketer Needed — EdTech Webinar Launch & Enrollment Campaign
Drive registrations for first live tech webinar and convert attendees into paid course students.
Fixed-price + performance bonus
EdTech experience required
Short-term · 3–4 weeks
Urgent · First batch
About the project
Who we are
We are a newly launched EdTech brand offering instructor-led online training for AWS cloud certifications. We are preparing to run our first live tech webinar as the gateway to enrolling students into our paid AWS courses. The webinar is free to attend and designed to build trust, demonstrate our instructors' expertise, and convert attendees into paying students on the spot.
What we need from you
We are looking for a skilled performance marketer with demonstrated experience running paid digital campaigns in the EdTech space. Your primary goal is to drive maximum qualified registrations for our webinar through targeted, cost-efficient paid campaigns — then support the post-webinar conversion push to turn attendees into enrolled paid students.
This is a short-term paid pilot assignment. Exceptional results will lead to an ongoing engagement with a higher retainer and performance bonus structure.
Target audience
Who we want in the webinar
Working IT professionals and fresh graduates in India interested in AWS certifications (Solutions Architect, Cloud Practitioner, DevOps Engineer). They are actively job-seeking, looking for salary growth, or preparing for a cloud career switch. Age 21–35. Primary cities: Bangalore, Hyderabad, Pune, Chennai, Delhi NCR, Mumbai. Secondary: Tier-2 tech cities.
Your deliverables
✓ Campaign strategy document: platform selection rationale, audience targeting plan, and budget allocation across channels (submit before any spend begins)
✓ 3–5 ad creatives (static banners + copy) optimised per platform for webinar registration
✓ Campaign setup and live management across at least 2 platforms (must include Google Search or Meta; LinkedIn preferred as a third channel)
✓ Landing page copy or optimisation recommendations for the webinar registration page
✓ Daily performance check-ins for first 5 days; weekly report with CPL, CTR, ROAS breakdown
✓ Post-webinar retargeting campaign targeting attendees who did not convert to paid enrolment
Ad spend is released in weekly top-ups. We retain access to all ad accounts at all times. All creatives, copy, and audience data produced belong to our brand
Required skills & experience
You must have run paid campaigns specifically for an EdTech or online learning brand. Please do not apply if you do not have EdTech campaign experience — we will ask for proof.
Google Ads (Search + Display)
Meta Ads Manager
LinkedIn Ads
EdTech campaign portfolio
Webinar funnel experience
CPL optimisation
GA4 / UTM tracking
Retargeting campaigns
A/B creative testing
Landing page CRO
What to include in your proposal
✓2–3 sentences on why you are the right fit specifically for an EdTech brand
✓1 previous EdTech campaign result: the product, budget spent, CPL achieved, and conversion outcome
✓Which 2 platforms you would prioritise for this webinar campaign and why (50 words max)
✓Your proposed CPL target for webinar registrations and how you plan to hit it
Drive registrations for first live tech webinar and convert attendees into paid course students.
Fixed-price + performance bonus
EdTech experience required
Short-term · 3–4 weeks
Urgent · First batch
About the project
Who we are
We are a newly launched EdTech brand offering instructor-led online training for AWS cloud certifications. We are preparing to run our first live tech webinar as the gateway to enrolling students into our paid AWS courses. The webinar is free to attend and designed to build trust, demonstrate our instructors' expertise, and convert attendees into paying students on the spot.
What we need from you
We are looking for a skilled performance marketer with demonstrated experience running paid digital campaigns in the EdTech space. Your primary goal is to drive maximum qualified registrations for our webinar through targeted, cost-efficient paid campaigns — then support the post-webinar conversion push to turn attendees into enrolled paid students.
This is a short-term paid pilot assignment. Exceptional results will lead to an ongoing engagement with a higher retainer and performance bonus structure.
Target audience
Who we want in the webinar
Working IT professionals and fresh graduates in India interested in AWS certifications (Solutions Architect, Cloud Practitioner, DevOps Engineer). They are actively job-seeking, looking for salary growth, or preparing for a cloud career switch. Age 21–35. Primary cities: Bangalore, Hyderabad, Pune, Chennai, Delhi NCR, Mumbai. Secondary: Tier-2 tech cities.
Your deliverables
✓ Campaign strategy document: platform selection rationale, audience targeting plan, and budget allocation across channels (submit before any spend begins)
✓ 3–5 ad creatives (static banners + copy) optimised per platform for webinar registration
✓ Campaign setup and live management across at least 2 platforms (must include Google Search or Meta; LinkedIn preferred as a third channel)
✓ Landing page copy or optimisation recommendations for the webinar registration page
✓ Daily performance check-ins for first 5 days; weekly report with CPL, CTR, ROAS breakdown
✓ Post-webinar retargeting campaign targeting attendees who did not convert to paid enrolment
Ad spend is released in weekly top-ups. We retain access to all ad accounts at all times. All creatives, copy, and audience data produced belong to our brand
Required skills & experience
You must have run paid campaigns specifically for an EdTech or online learning brand. Please do not apply if you do not have EdTech campaign experience — we will ask for proof.
Google Ads (Search + Display)
Meta Ads Manager
LinkedIn Ads
EdTech campaign portfolio
Webinar funnel experience
CPL optimisation
GA4 / UTM tracking
Retargeting campaigns
A/B creative testing
Landing page CRO
What to include in your proposal
✓2–3 sentences on why you are the right fit specifically for an EdTech brand
✓1 previous EdTech campaign result: the product, budget spent, CPL achieved, and conversion outcome
✓Which 2 platforms you would prioritise for this webinar campaign and why (50 words max)
✓Your proposed CPL target for webinar registrations and how you plan to hit it