Expert Digital Growth Specialist for Automation Agency

Job ID: 40624052

Budget: $25 – $50 USD

## About Us

We are a marketing automation agency based in Mexico that helps businesses generate more leads and automate their sales process through AI-powered solutions, websites, CRM automation, and WhatsApp automation.

We're looking for an experienced Growth Marketing Specialist who can develop and execute a complete paid advertising strategy to consistently generate qualified leads for our agency.

This is a long-term opportunity for someone who understands lead generation, performance marketing, and scaling service-based businesses.

## Responsibilities

* Develop a comprehensive customer acquisition strategy.
* Create and manage campaigns on:

* Meta Ads (Facebook & Instagram)
* Google Ads
* TikTok Ads
* Identify the best channels for acquiring qualified leads.
* Research competitors and target audiences.
* Create and test new advertising creatives and messaging.
* Optimize campaigns to reduce Cost Per Lead (CPL).
* Improve landing page conversion rates.
* Build remarketing campaigns.
* Set up and optimize conversion tracking.
* Provide weekly reports with actionable insights.
* Recommend improvements to increase ROI.

## Ideal Candidate

* 3+ years managing paid advertising campaigns.
* Proven experience generating leads for agencies, B2B services, or local businesses.
* Strong understanding of Meta Ads Manager, Google Ads, and TikTok Ads.
* Experience with conversion tracking, Google Tag Manager, Meta Pixel, and TikTok Pixel.
* Comfortable analyzing campaign data and making optimization decisions.
* Excellent communication skills in English/Spanish.
* Able to think strategically, not just launch ads.

## Nice to Have

* Experience marketing AI, SaaS, CRM, or automation services.
* Experience working with businesses in Mexico or Latin America.
* Knowledge of landing page optimization and CRO.
* Familiarity with GoHighLevel or other CRM platforms.
* Experience with email or WhatsApp automation.

## Our Goal

Our primary objective is to generate a predictable flow of qualified leads for our automation agency. We want someone who can help us build a scalable acquisition system—not just manage ad campaigns.

We're looking for a partner who can continuously test, optimize, and improve performance as we grow.

## When Applying

Please include:

* Examples of successful campaigns you've managed.
* Industries you've worked with.
* Average Cost Per Lead achieved.
* ROAS or performance metrics you can share.
* Which advertising platform you consider your strongest.
* Your approach to scaling lead generation for service businesses.
* Why you'd be a good fit for this project.

To confirm you've read this description, start your proposal with the phrase: "Growth First" and tell me which advertising platform (Meta, Google, or TikTok) you would prioritize first for our agency, and why