Expert Digital Growth Marketer Needed to Sell My Gumroad Product (Full Ownership, Performance‑Focused)

Job ID: 40398956

Budget: $750 – $1,500 USD

I have a digital product on Gumroad and I’m looking for a top‑tier digital growth marketer who can fully take over the marketing and reliably drive sales.
Product link: https://pasuu.gumroad.com/l/free

This is not a “test project” or basic ad setup. I want someone who knows how to make digital products sell: strategy, funnels, traffic, tracking, and optimization. Your job is to come in, own the growth side, and turn this product into consistent sales, starting with an initial target of 100 sales in a very short launch window (1–7 days, we’ll agree together).

What You Will Own (A to Z)
You will be responsible for the entire marketing engine for this product:

Audit and improve the Gumroad page (offer, positioning, headline, description, bonuses, price suggestions if needed).

Design a clear launch plan for fast results (24‑hour / 7‑day push), including channels, creatives, and messaging.

Run traffic using the channels you are strongest at (Meta/Facebook, Instagram, Google, TikTok, influencers, email, communities, etc.).

Set up tracking so we can see exactly what’s working (UTMs, dashboards, analytics, or equivalent).

Continuously optimize during the launch to maximize sales and reduce cost per acquisition.

Provide short, honest progress updates and a final summary of what you did and the results.

You will have freedom to choose the strategy, as long as everything stays ethical and compliant and the focus is on real, paying customers.

Goals & Payment Structure
Initial goal: 100+ real sales in the first launch phase (within 1–7 days, depending on the plan we agree).

If you’re the right fit and we see good results, this can turn into a longer‑term partnership to keep scaling.

Payment model (we’ll finalize in the contract):

Fixed‑price, performance‑based success fee for hitting the agreed target (for example, 100+ sales).

Budget range for success fee: $2,000–$5,000 depending on your experience, plan, and results expectation.

You’re welcome to propose your own structure (for example: tiered payments at different sales levels) if you have a model that has worked for you before.

This will be a Fixed‑Price job on Upwork, with milestones and payment handled through Upwork escrow according to their rules.

Who I Want to Work With
You are an ideal fit if:

You have real case studies where you’ve sold digital products (courses, ebooks, templates, tools, SaaS, etc.), not just generated “traffic”.

You understand direct‑response marketing, funnels, and paid traffic — and can explain your approach clearly.

You are comfortable taking full ownership: you don’t wait for step‑by‑step instructions, you come with a plan.

You can show proof: screenshots, dashboards, ROAS numbers, or clear written examples of previous campaigns and results.

What to Include in Your Proposal (Read Carefully)
To be considered, your proposal must include:

A short introduction about you and your core strengths in digital marketing.

1–3 specific examples of digital products you helped sell:

What was the product?

Which channels did you use?

What were the results (sales, ROAS, timeframe)?

Which main channels you would use for this Gumroad product and why you believe they’re the best fit.

A high‑level action plan (5–7 bullet points) for the first launch phase to reach 100+ sales.

Your preferred success‑fee structure (exact amount or tiered) and any assumptions (for example, suggested daily ad budget).

Your availability (time zone and how many hours per day you can actively work during the launch window).

Please only apply if you are confident you can own this project and treat it as your own campaign. Generic copy‑paste proposals will be ignored.