Experienced Meta Ads Specialist for E-commerce Website (Ethnic Clothes) -- 2
Budget: $10,000 – $20,000 USD
Performance Marketing Specialist (Meta Ads) Required for E-commerce Fashion Brand
About Us
We are House of Sarafa, a newly launched premium e-commerce fashion brand specializing in authentic Kashmiri apparel, elegant sarees, ethnic wear, salwar suits, and curated traditional collections.
Our vision is to build a recognizable and trusted online fashion brand with long-term, sustainable growth. We are looking for an experienced Performance Marketing Specialist who can help us establish a profitable customer acquisition system through Meta (Facebook & Instagram) advertising.
This is not a one-time project. We are looking for someone who can become a long-term marketing partner and grow with the brand.
⸻
Project Objective
The primary objective is to generate profitable online sales—not just traffic or engagement.
Success will be measured by metrics such as:
* Consistent online sales
* Positive Return on Ad Spend (ROAS)
* Reduced Customer Acquisition Cost (CAC)
* Higher conversion rates
* Scalable advertising campaigns
* Sustainable month-over-month revenue growth
⸻
Responsibilities
The selected freelancer will be responsible for:
* Developing a complete Meta advertising strategy aligned with our business goals.
* Planning, launching, managing, and optimizing Facebook and Instagram advertising campaigns.
* Identifying and targeting high-converting customer audiences.
* Creating structured acquisition, retargeting, and scaling campaigns.
* Setting up and verifying Meta Pixel, Conversion API, event tracking, and attribution (where required).
* Conducting continuous A/B testing for creatives, ad copy, audiences, placements, and campaign structures.
* Monitoring campaign performance daily and making data-driven optimizations.
* Scaling profitable campaigns while maintaining efficiency and profitability.
* Working with our team by recommending creative ideas, offers, landing page improvements, and conversion optimization opportunities.
* Providing clear weekly performance reports, insights, and recommendations.
⸻
Ideal Candidate
We are looking for someone who has:
* Proven experience managing Meta Ads for e-commerce brands.
* A strong understanding of the complete customer acquisition funnel.
* Experience working with fashion, apparel, lifestyle, or D2C brands (preferred).
* Strong analytical skills and the ability to interpret campaign data.
* Experience optimizing campaigns for purchases and revenue rather than vanity metrics.
* Knowledge of audience segmentation, lookalike audiences, retargeting strategies, catalog ads, dynamic ads, and Advantage+ Shopping Campaigns.
* Experience scaling campaigns while maintaining profitable ROAS.
* Excellent communication and proactive problem-solving skills.
⸻
Bonus Qualifications
Experience with any of the following will be considered an advantage:
* Shopify marketing
* Email marketing platforms (Klaviyo, Mailchimp, etc.)
* Google Analytics 4 (GA4)
* Conversion Rate Optimization (CRO)
* Landing page optimization
* Fashion or luxury retail marketing
* Influencer collaboration strategy
⸻
What We Will Provide
We will provide:
* Access to our Meta Business Manager.
* Product catalog and website.
* Creative assets including images and videos.
* Brand guidelines.
* Support for creating additional creatives when required.
⸻
To Apply, Please Include
Please include the following in your proposal:
1. A brief introduction about yourself and your experience.
2. Examples of e-commerce brands you have managed.
3. Case studies showing measurable results (ROAS, revenue growth, CPA reduction, etc.).
4. Your recommended strategy for launching and scaling a new fashion e-commerce brand.
5. Your monthly management fee or pricing model.
6. The approximate advertising budget you would recommend for a new brand.
7. The KPIs you would focus on during the first 90 days.
⸻
Important
We are looking for someone who understands that marketing is about building a profitable business—not simply spending an advertising budget.
If you have a proven track record of generating profitable e-commerce sales through Meta advertising and are interested in building a long-term relationship with a growing fashion brand, we would love to review your proposal.
About Us
We are House of Sarafa, a newly launched premium e-commerce fashion brand specializing in authentic Kashmiri apparel, elegant sarees, ethnic wear, salwar suits, and curated traditional collections.
Our vision is to build a recognizable and trusted online fashion brand with long-term, sustainable growth. We are looking for an experienced Performance Marketing Specialist who can help us establish a profitable customer acquisition system through Meta (Facebook & Instagram) advertising.
This is not a one-time project. We are looking for someone who can become a long-term marketing partner and grow with the brand.
⸻
Project Objective
The primary objective is to generate profitable online sales—not just traffic or engagement.
Success will be measured by metrics such as:
* Consistent online sales
* Positive Return on Ad Spend (ROAS)
* Reduced Customer Acquisition Cost (CAC)
* Higher conversion rates
* Scalable advertising campaigns
* Sustainable month-over-month revenue growth
⸻
Responsibilities
The selected freelancer will be responsible for:
* Developing a complete Meta advertising strategy aligned with our business goals.
* Planning, launching, managing, and optimizing Facebook and Instagram advertising campaigns.
* Identifying and targeting high-converting customer audiences.
* Creating structured acquisition, retargeting, and scaling campaigns.
* Setting up and verifying Meta Pixel, Conversion API, event tracking, and attribution (where required).
* Conducting continuous A/B testing for creatives, ad copy, audiences, placements, and campaign structures.
* Monitoring campaign performance daily and making data-driven optimizations.
* Scaling profitable campaigns while maintaining efficiency and profitability.
* Working with our team by recommending creative ideas, offers, landing page improvements, and conversion optimization opportunities.
* Providing clear weekly performance reports, insights, and recommendations.
⸻
Ideal Candidate
We are looking for someone who has:
* Proven experience managing Meta Ads for e-commerce brands.
* A strong understanding of the complete customer acquisition funnel.
* Experience working with fashion, apparel, lifestyle, or D2C brands (preferred).
* Strong analytical skills and the ability to interpret campaign data.
* Experience optimizing campaigns for purchases and revenue rather than vanity metrics.
* Knowledge of audience segmentation, lookalike audiences, retargeting strategies, catalog ads, dynamic ads, and Advantage+ Shopping Campaigns.
* Experience scaling campaigns while maintaining profitable ROAS.
* Excellent communication and proactive problem-solving skills.
⸻
Bonus Qualifications
Experience with any of the following will be considered an advantage:
* Shopify marketing
* Email marketing platforms (Klaviyo, Mailchimp, etc.)
* Google Analytics 4 (GA4)
* Conversion Rate Optimization (CRO)
* Landing page optimization
* Fashion or luxury retail marketing
* Influencer collaboration strategy
⸻
What We Will Provide
We will provide:
* Access to our Meta Business Manager.
* Product catalog and website.
* Creative assets including images and videos.
* Brand guidelines.
* Support for creating additional creatives when required.
⸻
To Apply, Please Include
Please include the following in your proposal:
1. A brief introduction about yourself and your experience.
2. Examples of e-commerce brands you have managed.
3. Case studies showing measurable results (ROAS, revenue growth, CPA reduction, etc.).
4. Your recommended strategy for launching and scaling a new fashion e-commerce brand.
5. Your monthly management fee or pricing model.
6. The approximate advertising budget you would recommend for a new brand.
7. The KPIs you would focus on during the first 90 days.
⸻
Important
We are looking for someone who understands that marketing is about building a profitable business—not simply spending an advertising budget.
If you have a proven track record of generating profitable e-commerce sales through Meta advertising and are interested in building a long-term relationship with a growing fashion brand, we would love to review your proposal.