End-to-End Digital Marketing Launch for Inkfolk.in (Print-on-Demand Streetwear Brand)
Budget: ₹1,500 – ₹12,500 INR
We are launching an eCommerce print-on-demand streetwear brand (inkfolk.in) and are looking for an experienced freelancer or agency to execute a complete end-to-end digital marketing launch.
The objective is to build a strong subscriber base, drive prepaid orders, and implement a fully automated marketing system. This is a hands-on execution role, not a consulting or advisory project.
The selected freelancer will be responsible for planning, implementing, launching, and optimizing all aspects of digital marketing. The client will only provide access to required platforms and fund the ad spend.
Key Objectives
Build email and SMS subscriber base
Drive prepaid orders using coupon code SOCIAL12 (12% off prepaid orders)
Set up complete marketing automation (AutoDM, email flows, retargeting)
Launch and optimize paid advertising campaigns
Establish a strong social media presence for launch
Scope of Work
1. Funnel and Conversion Setup
Create and implement high-converting popups or landing funnels
Integrate email and SMS capture systems
Configure and position the SOCIAL12 offer across the website
Optimize homepage, product pages, and checkout for conversions
Add prepaid-focused messaging and incentives
2. Social Media Management and Execution
Platforms: Instagram (primary), Facebook
Create 12–15 creatives (reels, static posts, carousels)
Write captions and hashtag strategies
Manage posting schedule (daily during launch period)
Execute content publishing (not just drafts)
3. Paid Advertising (Meta Ads)
Set up and manage complete Meta Ads campaigns
Campaign structure should include awareness, engagement, conversion, and retargeting
Perform audience targeting and creative testing
Continuously optimize campaigns based on performance
Note: Client will only fund the ad account. Full execution is the freelancer’s responsibility.
4. AutoDM and Chat Automation
Implement Instagram AutoDM using tools such as ManyChat
Create trigger-based flows (keywords or comments such as “INK” or “DROP”)
Automatically send coupon code SOCIAL12 and website link
Test and ensure full functionality
5. Email and SMS Marketing Automation
Set up using tools such as Klaviyo or equivalent
Required flows:
Welcome series with coupon
Abandoned cart recovery
Browse abandonment
Launch campaign broadcast
6. Influencer and UGC Execution
Identify relevant micro-influencers in streetwear/fashion niche
Conduct outreach and manage collaborations
Ensure content delivery (reels/stories)
Execution required, not just providing a list
7. Tracking and Analytics
Set up Meta Pixel and Google Analytics
Ensure accurate conversion tracking
Provide weekly performance reports with key metrics
Deliverables
Fully implemented and live funnel system
Active and managed social media accounts
Live and optimized Meta ad campaigns
Functional AutoDM automation
Active email and SMS flows
Influencer collaborations executed
Tracking systems and performance reports
Timeline
Setup and implementation: 3–5 days
Launch campaign: 10–14 days
Ongoing optimization during campaign
Performance Expectations
Focus on subscriber growth, cost per acquisition, and conversion rate
Continuous testing and optimization required
Data-driven decision making
Mandatory Requirements
Must handle complete end-to-end execution
Must not be limited to strategy or consultation
Must be capable of independent execution with minimal supervision
What is Not Acceptable
Strategy-only proposals
Providing creatives without publishing
Ads setup without ongoing optimization
Guidance-only engagement
Preferred Qualifications:
--------------------------------
Experience with fashion, streetwear, or eCommerce brands
Strong understanding of Gen Z marketing trends
The objective is to build a strong subscriber base, drive prepaid orders, and implement a fully automated marketing system. This is a hands-on execution role, not a consulting or advisory project.
The selected freelancer will be responsible for planning, implementing, launching, and optimizing all aspects of digital marketing. The client will only provide access to required platforms and fund the ad spend.
Key Objectives
Build email and SMS subscriber base
Drive prepaid orders using coupon code SOCIAL12 (12% off prepaid orders)
Set up complete marketing automation (AutoDM, email flows, retargeting)
Launch and optimize paid advertising campaigns
Establish a strong social media presence for launch
Scope of Work
1. Funnel and Conversion Setup
Create and implement high-converting popups or landing funnels
Integrate email and SMS capture systems
Configure and position the SOCIAL12 offer across the website
Optimize homepage, product pages, and checkout for conversions
Add prepaid-focused messaging and incentives
2. Social Media Management and Execution
Platforms: Instagram (primary), Facebook
Create 12–15 creatives (reels, static posts, carousels)
Write captions and hashtag strategies
Manage posting schedule (daily during launch period)
Execute content publishing (not just drafts)
3. Paid Advertising (Meta Ads)
Set up and manage complete Meta Ads campaigns
Campaign structure should include awareness, engagement, conversion, and retargeting
Perform audience targeting and creative testing
Continuously optimize campaigns based on performance
Note: Client will only fund the ad account. Full execution is the freelancer’s responsibility.
4. AutoDM and Chat Automation
Implement Instagram AutoDM using tools such as ManyChat
Create trigger-based flows (keywords or comments such as “INK” or “DROP”)
Automatically send coupon code SOCIAL12 and website link
Test and ensure full functionality
5. Email and SMS Marketing Automation
Set up using tools such as Klaviyo or equivalent
Required flows:
Welcome series with coupon
Abandoned cart recovery
Browse abandonment
Launch campaign broadcast
6. Influencer and UGC Execution
Identify relevant micro-influencers in streetwear/fashion niche
Conduct outreach and manage collaborations
Ensure content delivery (reels/stories)
Execution required, not just providing a list
7. Tracking and Analytics
Set up Meta Pixel and Google Analytics
Ensure accurate conversion tracking
Provide weekly performance reports with key metrics
Deliverables
Fully implemented and live funnel system
Active and managed social media accounts
Live and optimized Meta ad campaigns
Functional AutoDM automation
Active email and SMS flows
Influencer collaborations executed
Tracking systems and performance reports
Timeline
Setup and implementation: 3–5 days
Launch campaign: 10–14 days
Ongoing optimization during campaign
Performance Expectations
Focus on subscriber growth, cost per acquisition, and conversion rate
Continuous testing and optimization required
Data-driven decision making
Mandatory Requirements
Must handle complete end-to-end execution
Must not be limited to strategy or consultation
Must be capable of independent execution with minimal supervision
What is Not Acceptable
Strategy-only proposals
Providing creatives without publishing
Ads setup without ongoing optimization
Guidance-only engagement
Preferred Qualifications:
--------------------------------
Experience with fashion, streetwear, or eCommerce brands
Strong understanding of Gen Z marketing trends