ECORTA Fashion Brand Digital Marketing Expert
Budget: $8 – $15 USD
Freelance Digital Marketing Specialist Needed for ECORTA Fashion Brand
We are looking for a freelance digital marketing specialist to manage and optimize our paid advertising campaigns for ECORTA, a fashion brand focused on premium polo shirts inspired by international football and lifestyle culture.
The freelancer will be responsible for managing campaigns on Meta Ads and Google Ads, with the goal of increasing brand awareness, website traffic, conversions, and product sales.
Main Responsibilities
* Set up, manage, and optimize Meta Ads campaigns on Facebook and Instagram.
* Set up, manage, and optimize Google Ads campaigns, including Search, Shopping, Performance Max, and remarketing if needed.
* Create campaign structures based on clear objectives: awareness, traffic, retargeting, and sales.
* Research and define target audiences for ECORTA products.
* Write ad copy and suggest creative angles for ads.
* Review current campaigns and identify what should be improved.
* Monitor campaign performance daily or regularly.
* Optimize ads based on CTR, CPC, CPA, ROAS, conversions, and overall performance.
* Set up or review tracking, including Meta Pixel, Google Tag Manager, GA4, and conversion tracking.
* Help improve product feeds for Google Merchant Center and Meta catalog if needed.
* Provide weekly reports with clear insights, not just screenshots.
* Recommend budget allocation between Meta and Google.
* Test different creatives, audiences, headlines, and landing pages.
* Help us build a marketing strategy for launching and scaling ECORTA products in the USA market.
Requirements
* Proven experience managing Meta Ads and Google Ads for ecommerce brands.
* Experience with fashion, apparel, lifestyle, or sports-related products is preferred.
* Strong understanding of Shopify ecommerce tracking and conversion setup.
* Experience with Google Merchant Center and product feed optimization.
* Ability to analyze campaign data and make clear recommendations.
* Ability to communicate clearly and explain what is working and what needs improvement.
* Must be able to work independently and provide regular updates.
* Must understand how to build campaigns for a new or growing brand, not only manage existing campaigns.
What We Need From You
Please include the following in your proposal:
* Examples of ecommerce campaigns you have managed.
* Your experience with Meta Ads and Google Ads.
* Your strategy for launching or improving campaigns for a fashion brand.
* How you measure success and optimize campaigns.
* Your recommended campaign structure for a new apparel brand.
* Your availability and expected monthly fee or hourly rate.
About ECORTA
ECORTA is a fashion brand selling premium polo shirts with high-quality embroidery, modern slim fit, and football-inspired designs. Our current focus is selling in the USA market through our Shopify website and expanding through other sales channels.
We are looking for someone who can help us build a strong advertising system, not just run basic ads.
We are looking for a freelance digital marketing specialist to manage and optimize our paid advertising campaigns for ECORTA, a fashion brand focused on premium polo shirts inspired by international football and lifestyle culture.
The freelancer will be responsible for managing campaigns on Meta Ads and Google Ads, with the goal of increasing brand awareness, website traffic, conversions, and product sales.
Main Responsibilities
* Set up, manage, and optimize Meta Ads campaigns on Facebook and Instagram.
* Set up, manage, and optimize Google Ads campaigns, including Search, Shopping, Performance Max, and remarketing if needed.
* Create campaign structures based on clear objectives: awareness, traffic, retargeting, and sales.
* Research and define target audiences for ECORTA products.
* Write ad copy and suggest creative angles for ads.
* Review current campaigns and identify what should be improved.
* Monitor campaign performance daily or regularly.
* Optimize ads based on CTR, CPC, CPA, ROAS, conversions, and overall performance.
* Set up or review tracking, including Meta Pixel, Google Tag Manager, GA4, and conversion tracking.
* Help improve product feeds for Google Merchant Center and Meta catalog if needed.
* Provide weekly reports with clear insights, not just screenshots.
* Recommend budget allocation between Meta and Google.
* Test different creatives, audiences, headlines, and landing pages.
* Help us build a marketing strategy for launching and scaling ECORTA products in the USA market.
Requirements
* Proven experience managing Meta Ads and Google Ads for ecommerce brands.
* Experience with fashion, apparel, lifestyle, or sports-related products is preferred.
* Strong understanding of Shopify ecommerce tracking and conversion setup.
* Experience with Google Merchant Center and product feed optimization.
* Ability to analyze campaign data and make clear recommendations.
* Ability to communicate clearly and explain what is working and what needs improvement.
* Must be able to work independently and provide regular updates.
* Must understand how to build campaigns for a new or growing brand, not only manage existing campaigns.
What We Need From You
Please include the following in your proposal:
* Examples of ecommerce campaigns you have managed.
* Your experience with Meta Ads and Google Ads.
* Your strategy for launching or improving campaigns for a fashion brand.
* How you measure success and optimize campaigns.
* Your recommended campaign structure for a new apparel brand.
* Your availability and expected monthly fee or hourly rate.
About ECORTA
ECORTA is a fashion brand selling premium polo shirts with high-quality embroidery, modern slim fit, and football-inspired designs. Our current focus is selling in the USA market through our Shopify website and expanding through other sales channels.
We are looking for someone who can help us build a strong advertising system, not just run basic ads.