Drive Sign-Ups for Explorer Circle
Budget: $250 – $750 USD
Explorer Circle lets people build and budget their dream adventures, organise packing, and then relive the journey by sharing photos and itineraries with the community. I’m launching a focused campaign to turn more adventure-minded visitors into registered users and I want our effort centred on two fronts: social media and search.
Here’s what I need: a clear, data-backed strategy that speaks to adventure travellers, aligns with our platform’s strongest features, and ultimately moves them from intrigue to sign-up. On the social side, think eye-catching visuals, reels, and UGC prompts that highlight trip creation and photo sharing. For search, I’ll be looking for keyword research, compelling ad copy, and landing-page suggestions that surface us whenever someone plans their next trek, climb, or road trip.
Deliverables
• Campaign blueprint detailing social content themes, posting cadence, and KPIs
• Paid and organic search plan with target keywords, ad groups, and budget split recommendations
• Creative assets (or clear briefs) for ads and social posts, optimised for quick A/B testing
• A simple reporting framework so we can track sign-ups, cost per acquisition, and engagement over the first 30 days
If you’re comfortable combining adventurous storytelling with performance marketing tactics, let’s make Explorer Circle the go-to hub for every traveller chasing their next epic route.
Here’s what I need: a clear, data-backed strategy that speaks to adventure travellers, aligns with our platform’s strongest features, and ultimately moves them from intrigue to sign-up. On the social side, think eye-catching visuals, reels, and UGC prompts that highlight trip creation and photo sharing. For search, I’ll be looking for keyword research, compelling ad copy, and landing-page suggestions that surface us whenever someone plans their next trek, climb, or road trip.
Deliverables
• Campaign blueprint detailing social content themes, posting cadence, and KPIs
• Paid and organic search plan with target keywords, ad groups, and budget split recommendations
• Creative assets (or clear briefs) for ads and social posts, optimised for quick A/B testing
• A simple reporting framework so we can track sign-ups, cost per acquisition, and engagement over the first 30 days
If you’re comfortable combining adventurous storytelling with performance marketing tactics, let’s make Explorer Circle the go-to hub for every traveller chasing their next epic route.