Display Network Animated Banner Campaign

I’m with Alpha Wings Tech Group, and I’m gearing up to launch a results-driven campaign across display networks. My focus is squarely on banner inventory rather than social or search placements, and I want every impression to carry the energy of polished, eye-catching animated banners.

Here’s the current situation: I already hold a partial set of layered files and raw artwork, but the collection isn’t complete. You’ll need to examine what exists, identify the gaps, then create the extra frames, sizes, and variants so the creatives meet network specs and look consistent across the entire funnel.

Once the creative puzzle is finished, I need full media-buy execution:
• Campaign architecture and audience selection inside platforms such as Google Display Network, DV360, or a comparable programmatic dashboard
• Proper tagging, UTM tracking, and pixel placement to capture conversions and retarget intelligently
• Daily or at least twice-weekly optimisation passes adjusting bids, placements, and frequency to keep CPMs efficient and CTR strong
• Weekly performance reports that include key metrics, insights, and next-step recommendations

Acceptance criteria
1. All animated banners must pass Google’s ad-quality checker and load under 150 KB where required.
2. Campaign should hit agreed CTR and CPA guardrails within the first 14 days, or you’ll outline corrective action.
3. Reporting dashboards remain shareable in real time, and raw files for any new creatives stay my property at hand-off.

If you’re comfortable turning partial assets into engaging animations and then driving them to measurable success on display networks, let’s talk scheduling and milestone sequencing so we can get this campaign live.