Direct to Consumer Digital Launch of an Alternatve Therapy to CPAP for Sleep Apnea Patients

Job ID: 30967911

Budget: $25 – $50 AUD

Unmaskingsleep.com helos obstructive sleep apnea patients that connot use CPAP machines access non-CPAP therapies.
We are seeking a Brand/Marketing Manager to roll up their sleeves and execute our DTC plan.
You’ll be working with the Fuonder/CEO to hone the strategy, develop teh digitial assets and manage the tech stack to optimise online patietn conversions.
You’ll bring expertise and proven success in leading DTC Marketing initiatives as well as in bringing a new brand to market.

What you’ll be doing:
- You’ll own the unmaskingsleep.com website and be responsible for front end content, back end infrastructure and integrations; site performance metrics and for creating a seamless user experience for our customers.
- You’ll ensure the website is fully optimised and provides a digital experience that results in converted sales that achieve budget

Your experience:

- You’ll bring expertise and proven success in leading DTC Marketing initiatives as well as in bringing a new brand to market.
- Proven success and hands-on experience in website optimisation and digital/online and socials marketing, including digital sales tools and systems
- Expertise in website front end, back end and integration design
- Ability to manage multiple tasks and changing priorities to meet deadlines
- An ability to think strategically and capable of transforming strategy into operational tasks.
- Knowledge of the medical / dental technologies and market is an advantage.