Digital Rebrand Marketing Strategy
Budget: €6 – €12 EUR
I’m preparing to retire my current brand name and launch a refreshed identity, and I need a clear, actionable digital-first marketing roadmap to make the transition seamless for our audience and profitable for the business.
Scope of work
The plan should revolve around digital marketing only, with the centrepieces being social media (Facebook, Instagram, LinkedIn and TikTok) and revamped website content. Email or traditional channels aren’t a priority right now, but I’m open to including them later if the strategy shows a strong case for it.
What I expect from you
• A step-by-step launch and migration strategy that explains how we introduce the new name while preserving existing equity.
• Audience and competitor insights that justify the positioning and tone of voice for the new brand.
• Channel-specific social media tactics, including content pillars, sample post ideas, and a 90-day calendar covering Facebook, Instagram, LinkedIn and TikTok.
• Guidelines for updating or creating web content so that SEO foundations remain solid and any existing rankings transfer smoothly.
• KPIs and measurement methods I can track in-house (engagement, reach, click-throughs, conversions, etc.) along with recommended tools.
Acceptance criteria
1. Strategy document is delivered in an editable format (Google Docs or PowerPoint).
2. Social calendar is provided in a spreadsheet with dates, themes, copy hooks and asset notes.
3. All recommendations are backed by data or cited best practices.
4. The plan is realistic for a small marketing team to execute within three months.
If this sounds like the kind of strategic challenge you excel at, I’d love to see how you’d guide this rebrand.
Scope of work
The plan should revolve around digital marketing only, with the centrepieces being social media (Facebook, Instagram, LinkedIn and TikTok) and revamped website content. Email or traditional channels aren’t a priority right now, but I’m open to including them later if the strategy shows a strong case for it.
What I expect from you
• A step-by-step launch and migration strategy that explains how we introduce the new name while preserving existing equity.
• Audience and competitor insights that justify the positioning and tone of voice for the new brand.
• Channel-specific social media tactics, including content pillars, sample post ideas, and a 90-day calendar covering Facebook, Instagram, LinkedIn and TikTok.
• Guidelines for updating or creating web content so that SEO foundations remain solid and any existing rankings transfer smoothly.
• KPIs and measurement methods I can track in-house (engagement, reach, click-throughs, conversions, etc.) along with recommended tools.
Acceptance criteria
1. Strategy document is delivered in an editable format (Google Docs or PowerPoint).
2. Social calendar is provided in a spreadsheet with dates, themes, copy hooks and asset notes.
3. All recommendations are backed by data or cited best practices.
4. The plan is realistic for a small marketing team to execute within three months.
If this sounds like the kind of strategic challenge you excel at, I’d love to see how you’d guide this rebrand.