Digital Media & E-Commerce Expert Needed
Budget: $30 – $250 USD
Digital Marketing, Social Media & E-Commerce Manager (LED Lighting – Belgium)
OBJECTIVE
We are looking for an experienced Digital Marketing, Social Media & E-Commerce Manager to build and manage the full digital presence of a professional LED lighting company based in Belgium.
This role covers online marketing, advertising, and e-commerce management — including social media growth, paid advertising, email marketing, and product listings on Amazon and Bol.com — with the goal of increasing brand awareness, engagement, and online sales.
(SEO is already managed by another specialist, so your focus will be ads, social media, email, and marketplace sales.)
LANGUAGE REQUIREMENT
Fluent in Dutch and English (spoken and written) is mandatory, since the company targets both Belgium and the Netherlands.
RESPONSIBILITIES
1. Social Media Setup & Branding
Create and professionally set up company pages on:
Instagram
TikTok
LinkedIn
X (Twitter)
Optimize and connect all accounts with the company website.
Review and improve the existing Facebook page to boost growth and engagement.
Maintain consistent branding, tone, and visuals across all platforms.
2. Social Media Management
Develop a monthly content calendar with:
Product highlights and promotions
Lighting tips and educational posts
Customer photos, testimonials, and use cases
Publish and schedule posts (3–5 per week).
Engage with followers (comments, messages, mentions).
Track engagement, reach, and follower growth.
3. Paid Advertising Campaigns
Plan and manage:
Google Ads (Search, Display, Shopping)
Meta Ads (Facebook & Instagram)
TikTok Ads
LinkedIn Ads
Create retargeting campaigns for previous visitors.
Monitor campaign performance and optimize daily.
Provide weekly/monthly reports (CTR, CPA, ROI, conversions).
4. Email Marketing & Automation
Build automated flows in Mailchimp, Klaviyo, or similar tools:
Welcome series
Abandoned cart reminders
Post-purchase and upsell flows
Win-back campaigns
Design promotional newsletters.
Segment audiences (B2C/B2B).
Analyze open rates, CTR, and conversions.
5. Marketplace Management (Amazon & Bol.com)
Create and manage product listings (titles, descriptions, images, attributes).
Optimize listings for visibility, SEO, and conversions.
Upload new products regularly and ensure accurate pricing and stock.
Handle promotions, sponsored listings, and basic campaign setup.
Track performance and suggest improvements to boost sales.
6. Analytics & Growth
Use Google Analytics 4, Meta Business Suite, and social insights to monitor results.
Report on KPIs (traffic, engagement, sales, ROI).
Continuously propose new ideas and improvements.
Collaborate with SEO and design teams to align messaging.
SKILLS REQUIRED
Proven experience in digital marketing and social media management (preferably for e-commerce or B2B).
Strong knowledge of Google Ads, Meta Ads, TikTok Ads, and LinkedIn Ads.
Experience managing Amazon and Bol.com seller accounts (listing, optimization, ads).
Hands-on with email marketing tools (Mailchimp, Klaviyo, etc.).
Strong analytical mindset and experience with GA4 & Meta Insights.
Excellent copywriting in Dutch and English.
Creative eye for visuals, consistency, and brand tone.
TOOLS YOU SHOULD KNOW
Google Ads, Google Merchant Center, Meta Business Suite, TikTok Ads Manager, LinkedIn Campaign Manager, Amazon Seller Central, Bol.com Partner Platform, Mailchimp or Klaviyo, Canva, Google Analytics 4, and Buffer or Hootsuite.
DELIVERABLES
Deliverable Description Frequency
Social Media Setup Create Instagram, TikTok, LinkedIn, X One-time setup
Facebook Optimization Improve visuals & engagement One-time setup
Content Calendar Monthly product & promo plan Monthly
Social Posting Schedule & monitor posts 3–5 per week
Paid Ads Manage Google, Meta, TikTok, LinkedIn Ongoing
Email Campaigns Automation & newsletters Monthly
Marketplace Listings Add & optimize Amazon/Bol.com products Ongoing
Reports Performance, growth, ROI Weekly or bi-weekly
KEY GOALS
Build a strong, consistent brand across all digital platforms.
Grow followers, engagement, and website traffic monthly.
Increase sales and ROI from ads and email marketing.
Achieve measurable growth on Amazon and Bol.com.
Deliver transparent, data-driven reporting and improvements.
REQUIREMENTS
Applicants must:
Provide examples of social media and ad campaigns they’ve managed.
Share performance metrics (growth, CTR, conversions).
Confirm fluency in Dutch and English.
Explain how they’d grow and manage the company’s digital presence and marketplace sales.
Be available for weekly updates and reports.
OBJECTIVE
We are looking for an experienced Digital Marketing, Social Media & E-Commerce Manager to build and manage the full digital presence of a professional LED lighting company based in Belgium.
This role covers online marketing, advertising, and e-commerce management — including social media growth, paid advertising, email marketing, and product listings on Amazon and Bol.com — with the goal of increasing brand awareness, engagement, and online sales.
(SEO is already managed by another specialist, so your focus will be ads, social media, email, and marketplace sales.)
LANGUAGE REQUIREMENT
Fluent in Dutch and English (spoken and written) is mandatory, since the company targets both Belgium and the Netherlands.
RESPONSIBILITIES
1. Social Media Setup & Branding
Create and professionally set up company pages on:
TikTok
X (Twitter)
Optimize and connect all accounts with the company website.
Review and improve the existing Facebook page to boost growth and engagement.
Maintain consistent branding, tone, and visuals across all platforms.
2. Social Media Management
Develop a monthly content calendar with:
Product highlights and promotions
Lighting tips and educational posts
Customer photos, testimonials, and use cases
Publish and schedule posts (3–5 per week).
Engage with followers (comments, messages, mentions).
Track engagement, reach, and follower growth.
3. Paid Advertising Campaigns
Plan and manage:
Google Ads (Search, Display, Shopping)
Meta Ads (Facebook & Instagram)
TikTok Ads
LinkedIn Ads
Create retargeting campaigns for previous visitors.
Monitor campaign performance and optimize daily.
Provide weekly/monthly reports (CTR, CPA, ROI, conversions).
4. Email Marketing & Automation
Build automated flows in Mailchimp, Klaviyo, or similar tools:
Welcome series
Abandoned cart reminders
Post-purchase and upsell flows
Win-back campaigns
Design promotional newsletters.
Segment audiences (B2C/B2B).
Analyze open rates, CTR, and conversions.
5. Marketplace Management (Amazon & Bol.com)
Create and manage product listings (titles, descriptions, images, attributes).
Optimize listings for visibility, SEO, and conversions.
Upload new products regularly and ensure accurate pricing and stock.
Handle promotions, sponsored listings, and basic campaign setup.
Track performance and suggest improvements to boost sales.
6. Analytics & Growth
Use Google Analytics 4, Meta Business Suite, and social insights to monitor results.
Report on KPIs (traffic, engagement, sales, ROI).
Continuously propose new ideas and improvements.
Collaborate with SEO and design teams to align messaging.
SKILLS REQUIRED
Proven experience in digital marketing and social media management (preferably for e-commerce or B2B).
Strong knowledge of Google Ads, Meta Ads, TikTok Ads, and LinkedIn Ads.
Experience managing Amazon and Bol.com seller accounts (listing, optimization, ads).
Hands-on with email marketing tools (Mailchimp, Klaviyo, etc.).
Strong analytical mindset and experience with GA4 & Meta Insights.
Excellent copywriting in Dutch and English.
Creative eye for visuals, consistency, and brand tone.
TOOLS YOU SHOULD KNOW
Google Ads, Google Merchant Center, Meta Business Suite, TikTok Ads Manager, LinkedIn Campaign Manager, Amazon Seller Central, Bol.com Partner Platform, Mailchimp or Klaviyo, Canva, Google Analytics 4, and Buffer or Hootsuite.
DELIVERABLES
Deliverable Description Frequency
Social Media Setup Create Instagram, TikTok, LinkedIn, X One-time setup
Facebook Optimization Improve visuals & engagement One-time setup
Content Calendar Monthly product & promo plan Monthly
Social Posting Schedule & monitor posts 3–5 per week
Paid Ads Manage Google, Meta, TikTok, LinkedIn Ongoing
Email Campaigns Automation & newsletters Monthly
Marketplace Listings Add & optimize Amazon/Bol.com products Ongoing
Reports Performance, growth, ROI Weekly or bi-weekly
KEY GOALS
Build a strong, consistent brand across all digital platforms.
Grow followers, engagement, and website traffic monthly.
Increase sales and ROI from ads and email marketing.
Achieve measurable growth on Amazon and Bol.com.
Deliver transparent, data-driven reporting and improvements.
REQUIREMENTS
Applicants must:
Provide examples of social media and ad campaigns they’ve managed.
Share performance metrics (growth, CTR, conversions).
Confirm fluency in Dutch and English.
Explain how they’d grow and manage the company’s digital presence and marketplace sales.
Be available for weekly updates and reports.