Digital Marketing for IT Support Business

Project Description

We are looking for an experienced Digital Marketing Specialist to help grow our IT support business, Computer Partners, based in Masterton, New Zealand.

We provide IT services to residential customers and small to medium-sized businesses, including:

Managed IT Support
Microsoft 365
Cyber Security
Computer Repairs
Business IT Services
Website Design
CCTV Installation
Data Backup Solutions

Our goal is to generate more qualified leads, increase website traffic, improve our Google rankings, and grow our brand across the Wairarapa region.

Scope of Work

We are looking for someone who can:

Develop a digital marketing strategy
Manage Google Ads campaigns
Improve SEO (on-page and off-page)
Perform keyword research
Optimize our website for conversions
Create engaging Facebook and Instagram content
Manage social media advertising
Improve our Google Business Profile visibility
Set up conversion tracking and analytics
Create monthly marketing reports
Suggest new lead generation ideas
Experience Required

Applicants should have experience with:

Google Ads
Google Analytics 4
Google Tag Manager
SEO
WordPress
Facebook & Instagram Ads
Local SEO
Email Marketing
Content Marketing

Experience working with IT companies or technology businesses is highly desirable.

Deliverables
Marketing strategy
SEO improvements
Google Ads campaign
Social media content calendar
Monthly reporting
Recommendations for ongoing growth
Budget

Please provide:

Your fixed monthly fee
What is included
Examples of similar projects
Expected results within the first 3–6 months
To Apply

Please include:

Portfolio
Case studies
Google Ads certifications (if any)
SEO experience
Examples of lead generation campaigns
Why you are the right fit for this project
Questions to Ask Freelancers
Have you worked with IT support or managed service providers before?
Can you show examples of Google Ads campaigns you've managed?
How would you generate more leads for a local IT company?
What SEO strategy would you recommend for our website?
Which KPIs would you track each month?
How many hours per month are included in your service?
Will you create the content or only manage advertising?
How do you measure return on ad spend (ROAS)?
What tools do you use for SEO and reporting?
Can you provide references from previous clients?
Skills to Select on Freelancer
Digital Marketing
Google Ads
Search Engine Optimization (SEO)
Local SEO
Social Media Marketing
Facebook Marketing
Google Analytics
Google Tag Manager
WordPress
Content Marketing
Email Marketing
Copywriting
Lead Generation
Internet Marketing

This brief should attract freelancers who can manage your marketing comprehensively rather than focusing on just one channel. It also makes it easier to compare proposals because everyone is asked to provide similar information.