Digital Marketing for Skillsauce.io
Budget: ₹37,500 – ₹75,000 INR
We are Skillsauce.io – an AI-powered assessment and hiring platform designed to simplify recruitment through automated test creation, candidate evaluations, resume intelligence, and ATS shortlisting.
We are looking for an experienced digital marketing specialist/agency to help us scale our reach and generate qualified leads.
Scope of Work:
SEO
Keyword research and optimization for our website
On-page and off-page SEO
Technical SEO audit and fixes
Backlink building and blog optimization
Lead Generation
Identify and capture B2B leads (HR, recruiters, enterprises, startups)
Build targeted lead funnels for conversions
Email outreach and automation strategy
Paid Advertising (Meta Ads)
Setup and manage campaigns on Facebook & Instagram
Optimize ad creatives and targeting for conversions
Track performance and provide analytics
LinkedIn Marketing
Build brand presence on LinkedIn (organic + paid campaigns)
Content posting and engagement strategy
Lead gen via LinkedIn Ads + InMail campaigns
X (Twitter) Marketing
Content calendar & posting strategy
Audience engagement and growth hacking
Paid promotions if necessary
Deliverables:
Weekly performance reports (SEO ranking, ad performance, leads generated)
Growth in organic traffic and social presence
Qualified B2B leads pipeline
Optimized ad spend with measurable ROI
Ideal Candidate:
Proven track record in B2B SaaS/HRTech/EdTech marketing
Strong portfolio of SEO + paid campaign success
Expertise in LinkedIn B2B lead generation
Ability to work independently with clear KPIs
We are looking for an experienced digital marketing specialist/agency to help us scale our reach and generate qualified leads.
Scope of Work:
SEO
Keyword research and optimization for our website
On-page and off-page SEO
Technical SEO audit and fixes
Backlink building and blog optimization
Lead Generation
Identify and capture B2B leads (HR, recruiters, enterprises, startups)
Build targeted lead funnels for conversions
Email outreach and automation strategy
Paid Advertising (Meta Ads)
Setup and manage campaigns on Facebook & Instagram
Optimize ad creatives and targeting for conversions
Track performance and provide analytics
LinkedIn Marketing
Build brand presence on LinkedIn (organic + paid campaigns)
Content posting and engagement strategy
Lead gen via LinkedIn Ads + InMail campaigns
X (Twitter) Marketing
Content calendar & posting strategy
Audience engagement and growth hacking
Paid promotions if necessary
Deliverables:
Weekly performance reports (SEO ranking, ad performance, leads generated)
Growth in organic traffic and social presence
Qualified B2B leads pipeline
Optimized ad spend with measurable ROI
Ideal Candidate:
Proven track record in B2B SaaS/HRTech/EdTech marketing
Strong portfolio of SEO + paid campaign success
Expertise in LinkedIn B2B lead generation
Ability to work independently with clear KPIs