Digital Marketing for B2C Leads

I am looking to launch a digital marketing campaign specifically aimed at generating leads and driving sales within the Business-to-Consumer (B2C) sector. While I have not yet finalized the platforms to be prioritized—whether it's social media, search engines, or email marketing—I am open to discussing strategies and recommendations to optimize this campaign. My primary goal is to effectively connect with and convert B2C audiences, so expertise in this domain will be essential.