Digital Marketing for Lab Equipment
Budget: ₹12,500 – ₹37,500 INR
I represent Hi-TECH Scientific Equipments, a pan-India supplier of laboratory instruments and consumables serving research institutes, universities, pharma labs and automobile plants. I need a seasoned digital marketer who can turn our online presence into a steady stream of qualified B2B enquiries and, ultimately, sales.
Your mandate is straightforward: build and optimise campaigns that generate high-quality leads and support our sales team in closing them. Social media, email marketing and search engine marketing are our chosen channels, with Facebook, LinkedIn and Instagram carrying the bulk of our social spend. I expect you to craft the overarching strategy, create or refine the ad creatives and landing pages, manage budgets, set up tracking, and iterate based on performance data.
Key deliverables
• A three-month campaign roadmap covering social, email and paid search
• Audience definitions and targeting logic for each channel
• Creative assets (ad copy, visuals, email sequences) ready for deployment
• Conversion-optimised landing pages or recommendations for the same
• Integration of lead-capture forms with our CRM and clear reporting dashboards
• Weekly performance updates plus a consolidated end-of-month report detailing CPL, ROAS and next-step recommendations
If you have proven success in B2B industrial or scientific sectors and know how to squeeze results from Facebook Ads Manager, LinkedIn Campaign Manager, Instagram, Google Ads and modern email platforms, I’d like to see examples. Let’s discuss how you can help us scale new business across India.
Your mandate is straightforward: build and optimise campaigns that generate high-quality leads and support our sales team in closing them. Social media, email marketing and search engine marketing are our chosen channels, with Facebook, LinkedIn and Instagram carrying the bulk of our social spend. I expect you to craft the overarching strategy, create or refine the ad creatives and landing pages, manage budgets, set up tracking, and iterate based on performance data.
Key deliverables
• A three-month campaign roadmap covering social, email and paid search
• Audience definitions and targeting logic for each channel
• Creative assets (ad copy, visuals, email sequences) ready for deployment
• Conversion-optimised landing pages or recommendations for the same
• Integration of lead-capture forms with our CRM and clear reporting dashboards
• Weekly performance updates plus a consolidated end-of-month report detailing CPL, ROAS and next-step recommendations
If you have proven success in B2B industrial or scientific sectors and know how to squeeze results from Facebook Ads Manager, LinkedIn Campaign Manager, Instagram, Google Ads and modern email platforms, I’d like to see examples. Let’s discuss how you can help us scale new business across India.