Digital Marketing Strategy for Smart Phone Client - Saudi Arabia
Budget: $10 – $3,000 USD
Introduction About The Pitch
We are an Impact agency operating the in the MENA region,
Our client is a smartphone company looking to penetrate the Saudi market by launching a new smartphone in the market.
The objectives are to raise awareness and increase brand favorability in the Saudi market.
We are seeking a digital professional to help develop a pitch for a digital strategy.
The job requires for the right candidate to follow an outline that we will share with him for the pitch.
He/she needs to carry out the research and prepare the presentation and follow up with our digital strategist in every step he/she accomplishes.
The right candidate must have a proven experience in digital communication, marketing research and presentation skills.
The right candidate must be fluent in Arabic and English, preferably based in Lebanon/Egypt/Jordan/Saudi Arabia or similar.
The Client Business Overview & Background
The purpose of this pitch is to select the best suitable agency partner to with the client which will be disclosed later and its regional hub. The request is to develop a three year brand communication strategy for the client in Saudi Arabia. The strategy is to help establish the client as a well favored, premium technology brand in the market and meet the short-term and long-term brand goals.
Brand Goals:
1. To reach 80% of brand awareness by the end of 2021
2. To reach 98% of brand awareness and 18% of brand favorability by the end of 2023
3. To substantially build the brand image around the keywords: Premium, High Tec,
Well Designed & Trustworthy
Current Status:
1. Brand Awareness 65% (2021 Q1)
2. Brand Favorability 6% (2021 Q1)
Check the file attached
We are an Impact agency operating the in the MENA region,
Our client is a smartphone company looking to penetrate the Saudi market by launching a new smartphone in the market.
The objectives are to raise awareness and increase brand favorability in the Saudi market.
We are seeking a digital professional to help develop a pitch for a digital strategy.
The job requires for the right candidate to follow an outline that we will share with him for the pitch.
He/she needs to carry out the research and prepare the presentation and follow up with our digital strategist in every step he/she accomplishes.
The right candidate must have a proven experience in digital communication, marketing research and presentation skills.
The right candidate must be fluent in Arabic and English, preferably based in Lebanon/Egypt/Jordan/Saudi Arabia or similar.
The Client Business Overview & Background
The purpose of this pitch is to select the best suitable agency partner to with the client which will be disclosed later and its regional hub. The request is to develop a three year brand communication strategy for the client in Saudi Arabia. The strategy is to help establish the client as a well favored, premium technology brand in the market and meet the short-term and long-term brand goals.
Brand Goals:
1. To reach 80% of brand awareness by the end of 2021
2. To reach 98% of brand awareness and 18% of brand favorability by the end of 2023
3. To substantially build the brand image around the keywords: Premium, High Tec,
Well Designed & Trustworthy
Current Status:
1. Brand Awareness 65% (2021 Q1)
2. Brand Favorability 6% (2021 Q1)
Check the file attached