Digital Marketing Strategy for Brand Visibility
Budget: ₹1,500 – ₹12,500 INR
I’m ready to hand over the day-to-day of our digital marketing so we can focus on a single objective—amplifying brand visibility. The immediate priorities are Instagram and LinkedIn; these are the channels where our audience is most active and where I want to see clear, measurable traction.
Here’s what the work looks like:
• Strategy & planning – Map a quarterly plan that connects business goals to channel-specific tactics.
• Content calendar – Deliver two weeks ahead, centred on Reels and Stories that feel native to each platform and spark conversation.
• Campaign execution – Launch and optimise organic and paid campaigns via Meta Ads Manager, Google Ads and LinkedIn Campaign Manager, adjusting creative and targeting in real time to keep CPM and CPC efficient.
• SEO touch-ups – Refresh on-site copy and landing pages so traffic from social and search converts.
• Reporting – Send a concise weekly dashboard (reach, impressions, CTR, follower growth, top-performing creatives) and a short commentary on what to do next.
Collaboration is key; expect quick feedback loops with our designer and copywriter, and the freedom to suggest new ideas drawn from trends you spot on-platform. If you have hands-on experience with tools like Hootsuite, Later, Google Analytics, Semrush or similar, even better.
Success is simple: a steady uptick in branded search, increased share of voice on Instagram and LinkedIn, and content that our audience can’t help but engage with. Let’s make the brand impossible to ignore.
Here’s what the work looks like:
• Strategy & planning – Map a quarterly plan that connects business goals to channel-specific tactics.
• Content calendar – Deliver two weeks ahead, centred on Reels and Stories that feel native to each platform and spark conversation.
• Campaign execution – Launch and optimise organic and paid campaigns via Meta Ads Manager, Google Ads and LinkedIn Campaign Manager, adjusting creative and targeting in real time to keep CPM and CPC efficient.
• SEO touch-ups – Refresh on-site copy and landing pages so traffic from social and search converts.
• Reporting – Send a concise weekly dashboard (reach, impressions, CTR, follower growth, top-performing creatives) and a short commentary on what to do next.
Collaboration is key; expect quick feedback loops with our designer and copywriter, and the freedom to suggest new ideas drawn from trends you spot on-platform. If you have hands-on experience with tools like Hootsuite, Later, Google Analytics, Semrush or similar, even better.
Success is simple: a steady uptick in branded search, increased share of voice on Instagram and LinkedIn, and content that our audience can’t help but engage with. Let’s make the brand impossible to ignore.