Digital Marketing Strategy for IP Consulting Firm
Budget: $250 – $750 USD
Job Description: We are Mad K IP Consulting, an intellectual property consulting firm helping startups, SMEs, and large organisations protect and monetise their ideas. We are looking for an experienced digital marketer to help us enhance our LinkedIn presence, audit our website (mad-ip.com), and develop a clear digital marketing strategy to attract clients and build authority.
Scope of Work:
1. LinkedIn Profile & Company Page Optimisation Rewrite company page profiles Create a strong headline, About section, and tagline Suggest content strategy for engagement and lead generation Align profile with brand positioning: IP protection, commercialisation, workshops, licensing
2. Website Audit & Recommendations Review UX, design, and content of mad-ip.com Provide actionable suggestions for improving credibility and conversion SEO recommendations (keywords, structure, content ideas)
3. Digital Marketing Strategy Define target audience (startups, SMEs, and large organisations) Develop positioning strategy highlighting IP as a business asset Suggest multi-platform engagement and content plan (LinkedIn + website) Provide tools, tactics, and metrics to measure success
Deliverables:
Optimised LinkedIn company profile Website audit report with actionable recommendations Written digital marketing strategy with step-by-step guidance
Goal: Increase visibility, generate qualified leads, and establish Mad K IP Consulting as a trusted authority in IP protection and commercialisation.
Scope of Work:
1. LinkedIn Profile & Company Page Optimisation Rewrite company page profiles Create a strong headline, About section, and tagline Suggest content strategy for engagement and lead generation Align profile with brand positioning: IP protection, commercialisation, workshops, licensing
2. Website Audit & Recommendations Review UX, design, and content of mad-ip.com Provide actionable suggestions for improving credibility and conversion SEO recommendations (keywords, structure, content ideas)
3. Digital Marketing Strategy Define target audience (startups, SMEs, and large organisations) Develop positioning strategy highlighting IP as a business asset Suggest multi-platform engagement and content plan (LinkedIn + website) Provide tools, tactics, and metrics to measure success
Deliverables:
Optimised LinkedIn company profile Website audit report with actionable recommendations Written digital marketing strategy with step-by-step guidance
Goal: Increase visibility, generate qualified leads, and establish Mad K IP Consulting as a trusted authority in IP protection and commercialisation.