Digital Marketing Strategy Overhaul -- 2
Budget: $15 – $25 USD
My brand’s online presence has grown organically, with TikTok as the main social channel, but conversions still lag behind traffic and engagement. I need a complete, data-driven strategy that closes that gap and turns visitors into paying customers.
First, an in-depth audit comes next: review every live campaign, past social posts, email sends, and on-site funnel. Pull numbers from Google Analytics, TikTok analytics, and any legacy ad accounts so we can pinpoint exactly where drop-offs occur and which audiences already convert well.
With those insights in hand, map out a full-funnel plan that covers:
• Social, blog, and email content calendars structured around audience intent and seasonal moments
• Paid acquisition across Facebook, Instagram, Google Ads, and TikTok, including clear spend allocations, creative angles, and bid strategies aimed at maximum ROAS
• Optimised landing pages and nurture sequences that move users from first touch through purchase and retention
You’ll also build simple dashboards (Google Data Studio or similar) and deliver short, actionable weekly reports. Each report should highlight wins, issues, and specific next steps so the strategy never stalls.
Acceptance criteria
• A written strategy deck with channel-by-channel tactics, KPIs, and 90-day roadmap
• Month-by-month content calendar ready for execution
• Live, optimised ad sets in the specified platforms and documented results benchmarks
• Reporting template and first performance report delivered one week after launch
Ultimately, success is measured by improved conversion rates and a clearly rising ROAS. If this framework sounds like a fit, I’m ready to move quickly.
First, an in-depth audit comes next: review every live campaign, past social posts, email sends, and on-site funnel. Pull numbers from Google Analytics, TikTok analytics, and any legacy ad accounts so we can pinpoint exactly where drop-offs occur and which audiences already convert well.
With those insights in hand, map out a full-funnel plan that covers:
• Social, blog, and email content calendars structured around audience intent and seasonal moments
• Paid acquisition across Facebook, Instagram, Google Ads, and TikTok, including clear spend allocations, creative angles, and bid strategies aimed at maximum ROAS
• Optimised landing pages and nurture sequences that move users from first touch through purchase and retention
You’ll also build simple dashboards (Google Data Studio or similar) and deliver short, actionable weekly reports. Each report should highlight wins, issues, and specific next steps so the strategy never stalls.
Acceptance criteria
• A written strategy deck with channel-by-channel tactics, KPIs, and 90-day roadmap
• Month-by-month content calendar ready for execution
• Live, optimised ad sets in the specified platforms and documented results benchmarks
• Reporting template and first performance report delivered one week after launch
Ultimately, success is measured by improved conversion rates and a clearly rising ROAS. If this framework sounds like a fit, I’m ready to move quickly.