Digital Marketing Strategy and Execution for Teddy11 – A Fantasy & Skill-Based Gaming App -- 2
Budget: ₹600 – ₹1,500 INR
Teddy11 is an innovative fantasy and skill-based gaming platform inspired by successful models like Dream11. The app enables users to create virtual teams, compete in real-time contests, and win exciting rewards based on their knowledge and strategic skills in sports such as cricket, football, kabaddi, and more.
The digital marketing project aims to build a strong online presence, drive app downloads, acquire engaged users, and increase user retention by leveraging multi-channel marketing strategies. This includes performance marketing, social media engagement, influencer collaborations, SEO, content marketing, and app store optimization (ASO).
Project Objectives:
Brand Awareness
Promote Teddy11 as a trusted, legal, and skill-based fantasy sports platform.
User Acquisition
Drive targeted traffic to app download pages via Google Ads, Facebook Ads, and influencer promotions.
User Engagement & Retention
Create engagement campaigns, push notifications, and content to retain users and increase session duration.
Performance Tracking
Monitor and optimize ad performance using analytics tools to ensure ROI-driven campaigns.
Target Audience:
Males aged 18–40
Sports enthusiasts and fans of fantasy leagues
Tier 1, Tier 2, and Tier 3 city audiences
Smartphone users with a passion for competitive online gaming
Key Marketing Channels:
Search Engine Marketing (SEM) – Google Ads (Search + Display Network)
Social Media Marketing – Facebook, Instagram, Twitter, YouTube
Influencer Marketing – Sports influencers and YouTubers
Affiliate Marketing – Commission-based partnerships
Content Marketing & SEO – Blog posts, video content, keyword optimization
Email & SMS Marketing – Offers, contests, and updates
App Store Optimization (ASO) – Optimize app title, description, and keywords
Compliance and Legal Considerations:
Since Teddy11 is a skill-based fantasy sports app, all marketing materials and communication will clearly highlight the legality and skill-based nature of the game, aligning with the guidelines provided by Indian law and platforms such as Google Play (if applicable).
Expected Outcomes:
1,00,000+ app installs within 6 months
High-quality user acquisition with an average CPI below industry benchmarks
Strong organic traffic growth via SEO and content
Increased brand trust and recognition in the Indian fantasy gaming market
The digital marketing project aims to build a strong online presence, drive app downloads, acquire engaged users, and increase user retention by leveraging multi-channel marketing strategies. This includes performance marketing, social media engagement, influencer collaborations, SEO, content marketing, and app store optimization (ASO).
Project Objectives:
Brand Awareness
Promote Teddy11 as a trusted, legal, and skill-based fantasy sports platform.
User Acquisition
Drive targeted traffic to app download pages via Google Ads, Facebook Ads, and influencer promotions.
User Engagement & Retention
Create engagement campaigns, push notifications, and content to retain users and increase session duration.
Performance Tracking
Monitor and optimize ad performance using analytics tools to ensure ROI-driven campaigns.
Target Audience:
Males aged 18–40
Sports enthusiasts and fans of fantasy leagues
Tier 1, Tier 2, and Tier 3 city audiences
Smartphone users with a passion for competitive online gaming
Key Marketing Channels:
Search Engine Marketing (SEM) – Google Ads (Search + Display Network)
Social Media Marketing – Facebook, Instagram, Twitter, YouTube
Influencer Marketing – Sports influencers and YouTubers
Affiliate Marketing – Commission-based partnerships
Content Marketing & SEO – Blog posts, video content, keyword optimization
Email & SMS Marketing – Offers, contests, and updates
App Store Optimization (ASO) – Optimize app title, description, and keywords
Compliance and Legal Considerations:
Since Teddy11 is a skill-based fantasy sports app, all marketing materials and communication will clearly highlight the legality and skill-based nature of the game, aligning with the guidelines provided by Indian law and platforms such as Google Play (if applicable).
Expected Outcomes:
1,00,000+ app installs within 6 months
High-quality user acquisition with an average CPI below industry benchmarks
Strong organic traffic growth via SEO and content
Increased brand trust and recognition in the Indian fantasy gaming market