Digital Marketing Specialist for Premier Men's Salon
Budget: $2 – $8 USD
Job Description
We are a premier men’s salon looking for a creative and technical Digital Marketing Specialist to manage our brand presence in Saudi Arabia. You will be responsible for showcasing our craftsmanship, managing our digital storefront (Google Maps), and ensuring our website stays optimized for local search.
1. Social Media Management (FB, IG, TikTok, Snapchat)
Platform Management: Full management of accounts with a focus on TikTok and Snapchat (KSA’s top-performing platforms for men’s grooming).
Content Creation (Mobile-First):
Daily Stories: "Behind the scenes," customer transformations, and daily salon vibes.
2 Reels/TikToks Weekly: High-quality transitions (before/after), grooming tips, or trend-based videos.
5 Photos Weekly: High-resolution shots of haircuts, beard styling, and salon interiors.
Copywriting: Engaging captions in Arabic (Saudi dialect preferred) and English, using localized hashtags.
Community Management: Professional and timely responses to comments and DMs to drive bookings.
2. Google Maps & Local SEO
Google GMB Management: Regular photo updates, responding to reviews, and ensuring our location is easily findable.
Local SEO: Optimizing for keywords like "Best barber in [City]," "Men’s grooming near me," etc.
3. Website & SEO Services
Maintenance: Keeping the website updated with current services and pricing.
Monthly SEO: Improving organic rankings in the Saudi market.
Landing Pages: Creating/optimizing pages for specific seasonal offers (e.g., Eid promotions, National Day).
4. Campaign Planning & Ads (Optional)
Strategy: Monthly creative planning for seasonal campaigns.
Ads Management: Optional scope to manage Meta/Snapchat/TikTok ads. Please quote this as a separate "on-demand" fee.
Candidate Requirements
Location/Language: Must be fluent in Arabic (Saudi context is a huge plus) and English.
Experience: Previous experience in the Beauty/Grooming or Lifestyle sector in the GCC.
Portfolio: Must show examples of video editing (Reels/TikTok) and photography shot on mobile.
Tech Savvy: Familiar with SEO tools and Website CMS (WordPress, etc.).
We are a premier men’s salon looking for a creative and technical Digital Marketing Specialist to manage our brand presence in Saudi Arabia. You will be responsible for showcasing our craftsmanship, managing our digital storefront (Google Maps), and ensuring our website stays optimized for local search.
1. Social Media Management (FB, IG, TikTok, Snapchat)
Platform Management: Full management of accounts with a focus on TikTok and Snapchat (KSA’s top-performing platforms for men’s grooming).
Content Creation (Mobile-First):
Daily Stories: "Behind the scenes," customer transformations, and daily salon vibes.
2 Reels/TikToks Weekly: High-quality transitions (before/after), grooming tips, or trend-based videos.
5 Photos Weekly: High-resolution shots of haircuts, beard styling, and salon interiors.
Copywriting: Engaging captions in Arabic (Saudi dialect preferred) and English, using localized hashtags.
Community Management: Professional and timely responses to comments and DMs to drive bookings.
2. Google Maps & Local SEO
Google GMB Management: Regular photo updates, responding to reviews, and ensuring our location is easily findable.
Local SEO: Optimizing for keywords like "Best barber in [City]," "Men’s grooming near me," etc.
3. Website & SEO Services
Maintenance: Keeping the website updated with current services and pricing.
Monthly SEO: Improving organic rankings in the Saudi market.
Landing Pages: Creating/optimizing pages for specific seasonal offers (e.g., Eid promotions, National Day).
4. Campaign Planning & Ads (Optional)
Strategy: Monthly creative planning for seasonal campaigns.
Ads Management: Optional scope to manage Meta/Snapchat/TikTok ads. Please quote this as a separate "on-demand" fee.
Candidate Requirements
Location/Language: Must be fluent in Arabic (Saudi context is a huge plus) and English.
Experience: Previous experience in the Beauty/Grooming or Lifestyle sector in the GCC.
Portfolio: Must show examples of video editing (Reels/TikTok) and photography shot on mobile.
Tech Savvy: Familiar with SEO tools and Website CMS (WordPress, etc.).