Digital Marketing Specialist for Online Travel Company

Experienced Digital Marketing Expert Required for Travel OTA (Meta Ads, SEO & Lead Generation)
About the Company
ScanMyFlight (www.scanmyflight.com) is a rapidly growing Indian Online Travel Agency (OTA) offering:
• Domestic & International Flight Bookings
• Hotel Bookings
• Holiday Packages
• Visa Services
• Travel Insurance
We are looking for a highly skilled Digital Marketing Expert who can increase online bookings, improve our brand visibility, and drive measurable business growth.
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Project Objective
Our primary objective is to increase:
• Flight Bookings
• Hotel Bookings
• Holiday Package Enquiries
• Visa Applications
• Travel Insurance Sales
• Mobile App Downloads
• Website Traffic
• Brand Awareness
• Customer Retention
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Responsibilities
1. Meta Ads (Facebook & Instagram)
The candidate should have proven expertise in:
• Creating high-converting Meta Ads
• Campaign strategy and planning
• Audience research
• Interest targeting
• Lookalike audiences
• Remarketing campaigns
• Dynamic Ads
• Conversion campaigns
• App Install campaigns
• Lead Generation campaigns
• Budget optimization
• ROAS optimization
• A/B testing
• Meta Pixel
• Conversion API
• Event tracking
• Funnel optimization
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2. Facebook & Instagram Growth
Responsible for:
• Content planning
• Daily posting
• Reels strategy
• Stories
• Promotional campaigns
• Engagement growth
• Community management
• Organic follower growth
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3. SEO Strategy
Coordinate with our SEO agency and recommend improvements for:
On-Page SEO
• Keyword optimization
• Meta titles & descriptions
• Internal linking
• Content optimization
• Schema markup
• Technical recommendations
Off-Page SEO
• Backlink quality review
• Competitor analysis
• Local SEO suggestions
• Google Business Profile optimization
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4. Conversion Rate Optimization (CRO)
Review and improve:
• Homepage
• Flight search pages
• Hotel pages
• Booking flow
• Checkout process
• Payment page
• Mobile experience
• Booking abandonment rate
Provide actionable recommendations to improve conversions.
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5. Analytics & Reporting
Experience with:
• Google Analytics 4
• Google Search Console
• Meta Ads Manager
• Microsoft Clarity or Hotjar
• Weekly and Monthly Performance Reports
Reports should include:
• Traffic
• CTR
• CPC
• CPA
• ROAS
• Conversion Rate
• Revenue Generated
• Recommendations
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Required Experience
Minimum 3 years of experience in Digital Marketing.
Preference will be given to candidates with experience in:
• Online Travel Agencies (OTA)
• Airlines
• Hotels
• Tourism
• Hospitality
• E-commerce
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Required Skills
• Meta Ads Expert
• Facebook Business Manager
• Instagram Marketing
• Google Analytics 4
• Google Search Console
• Basic SEO Knowledge
• Canva / Photoshop (preferred)
• Conversion Optimization
• Excellent Communication Skills
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KPIs
The selected candidate will be expected to achieve measurable improvements in:
• Online Bookings
• Website Traffic
• App Downloads
• Cost Per Booking
• Return on Ad Spend (ROAS)
• Customer Acquisition Cost (CAC)
• Social Media Engagement
• Organic Growth
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What We Expect
The ideal candidate should:
• Think like a business owner, not just a campaign manager.
• Suggest new marketing ideas and growth strategies.
• Monitor competitors and recommend improvements.
• Continuously optimize campaigns to maximize ROI.
• Work independently with minimal supervision.
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Budget
Please submit your monthly professional fee based on your experience and the scope of work.

Important:-

Freshers are requested not to apply.
Only experienced candidates with a proven track record of delivering measurable digital marketing results, preferably in the travel or e-commerce industry, will be considered.
If you have successfully scaled online businesses through Meta Ads, social media marketing, and conversion-focused strategies, we'd love to hear from you.