Digital Marketing Specialist for DELIOR -- 2
Budget: ₹1,500 – ₹12,500 INR
Freelance Opportunity – Digital Marketing & Performance Marketing Expert for Premium Men's Innerwear Brand (DELIOR)
About DELIOR
DELIOR is a premium men's innerwear brand focused on delivering luxury, comfort, and superior quality. Our products are manufactured using premium fabrics and are positioned in the affordable luxury segment. We are looking for an experienced freelancer who can build our digital presence, generate sales, and establish DELIOR as a trusted premium brand across India.
Project Scope
We are looking for a Digital Marketing & Performance Marketing Specialist who can take ownership of our online marketing activities and help scale our brand.
Responsibilities
Develop a complete digital marketing strategy for DELIOR.
Create and manage Meta (Facebook & Instagram) advertising campaigns.
Create and optimize Google Ads campaigns.
Plan and execute performance marketing campaigns focused on ROAS and sales.
Build brand awareness through social media marketing.
Manage Instagram and Facebook pages.
Create content strategy and posting calendar.
Coordinate with graphic designers and video editors for creatives.
Optimize website conversion rate.
Improve customer acquisition cost (CAC).
Implement email and WhatsApp marketing campaigns.
Set up and manage remarketing campaigns.
Configure Meta Pixel, Google Analytics 4, Google Tag Manager, and conversion tracking.
Monitor campaign performance and provide weekly reports.
E-commerce Responsibilities
The freelancer should have hands-on experience in launching and managing products on:
Amazon India
Flipkart
Myntra (preferred)
Ajio (preferred)
Meesho (optional)
Responsibilities include:
Product listing optimization
Keyword research
SEO for product listings
A+ Content (Amazon)
Storefront optimization
Sponsored Ads management
Catalog management
Pricing and promotional strategies
Inventory coordination
Sales growth strategy
Required Skills
Performance Marketing
Meta Ads
Google Ads
Google Analytics 4
Amazon PPC
Marketplace SEO
Shopify/WooCommerce experience
Conversion Rate Optimization (CRO)
Email Marketing
WhatsApp Marketing
Influencer Marketing
Social Media Marketing
Graphic content planning
Preferred Experience
Minimum 3 years of experience in D2C brands.
Experience working with fashion, apparel, or innerwear brands.
Proven success in scaling e-commerce sales.
Ability to share case studies and previous campaign results.
Strong understanding of customer acquisition and retention.
Deliverables
Within the first 90 days, we expect:
Complete digital marketing strategy
Optimized social media presence
E-commerce store optimization
Performance marketing campaigns running
Sales growth roadmap
Weekly performance reports
Monthly strategy review
Measurable improvement in ROAS, website traffic, and online sales
KPIs
Increase online sales
Improve Return on Ad Spend (ROAS)
Reduce Cost Per Acquisition (CPA)
Increase website conversion rate
Grow Instagram followers organically
Increase repeat customers
Improve Amazon and marketplace rankings
Budget
Please submit your proposal with:
Monthly retainer or project cost
Portfolio
Previous D2C brand experience
Case studies with measurable results
Expected timelines
Team size (if applicable)
Why Join DELIOR?
This is an opportunity to work with a fast-growing premium men's lifestyle brand with long-term growth potential. We are looking for a freelancer who can become a strategic marketing partner and help build DELIOR into a recognized national brand.
If you have successfully grown fashion, apparel, or D2C brands through digital marketing and performance marketing, we'd love to hear from you.
About DELIOR
DELIOR is a premium men's innerwear brand focused on delivering luxury, comfort, and superior quality. Our products are manufactured using premium fabrics and are positioned in the affordable luxury segment. We are looking for an experienced freelancer who can build our digital presence, generate sales, and establish DELIOR as a trusted premium brand across India.
Project Scope
We are looking for a Digital Marketing & Performance Marketing Specialist who can take ownership of our online marketing activities and help scale our brand.
Responsibilities
Develop a complete digital marketing strategy for DELIOR.
Create and manage Meta (Facebook & Instagram) advertising campaigns.
Create and optimize Google Ads campaigns.
Plan and execute performance marketing campaigns focused on ROAS and sales.
Build brand awareness through social media marketing.
Manage Instagram and Facebook pages.
Create content strategy and posting calendar.
Coordinate with graphic designers and video editors for creatives.
Optimize website conversion rate.
Improve customer acquisition cost (CAC).
Implement email and WhatsApp marketing campaigns.
Set up and manage remarketing campaigns.
Configure Meta Pixel, Google Analytics 4, Google Tag Manager, and conversion tracking.
Monitor campaign performance and provide weekly reports.
E-commerce Responsibilities
The freelancer should have hands-on experience in launching and managing products on:
Amazon India
Flipkart
Myntra (preferred)
Ajio (preferred)
Meesho (optional)
Responsibilities include:
Product listing optimization
Keyword research
SEO for product listings
A+ Content (Amazon)
Storefront optimization
Sponsored Ads management
Catalog management
Pricing and promotional strategies
Inventory coordination
Sales growth strategy
Required Skills
Performance Marketing
Meta Ads
Google Ads
Google Analytics 4
Amazon PPC
Marketplace SEO
Shopify/WooCommerce experience
Conversion Rate Optimization (CRO)
Email Marketing
WhatsApp Marketing
Influencer Marketing
Social Media Marketing
Graphic content planning
Preferred Experience
Minimum 3 years of experience in D2C brands.
Experience working with fashion, apparel, or innerwear brands.
Proven success in scaling e-commerce sales.
Ability to share case studies and previous campaign results.
Strong understanding of customer acquisition and retention.
Deliverables
Within the first 90 days, we expect:
Complete digital marketing strategy
Optimized social media presence
E-commerce store optimization
Performance marketing campaigns running
Sales growth roadmap
Weekly performance reports
Monthly strategy review
Measurable improvement in ROAS, website traffic, and online sales
KPIs
Increase online sales
Improve Return on Ad Spend (ROAS)
Reduce Cost Per Acquisition (CPA)
Increase website conversion rate
Grow Instagram followers organically
Increase repeat customers
Improve Amazon and marketplace rankings
Budget
Please submit your proposal with:
Monthly retainer or project cost
Portfolio
Previous D2C brand experience
Case studies with measurable results
Expected timelines
Team size (if applicable)
Why Join DELIOR?
This is an opportunity to work with a fast-growing premium men's lifestyle brand with long-term growth potential. We are looking for a freelancer who can become a strategic marketing partner and help build DELIOR into a recognized national brand.
If you have successfully grown fashion, apparel, or D2C brands through digital marketing and performance marketing, we'd love to hear from you.