Digital Marketing Specialist for Crypto/Fintech Platform
Budget: $750 – $1,500 USD
We are looking for an experienced Digital Marketing & Growth Specialist to help grow a confidential crypto/fintech services platform.
The platform provides digital asset services such as crypto swap, wallet risk/AML screening, TRON energy rental, and private transaction routing through third-party providers.
We need someone who can work beyond basic social media posting. The ideal candidate should understand branding, positioning, performance marketing, customer acquisition, campaign strategy, landing page optimization, and conversion-focused content.
Responsibilities:
- Build and improve the overall marketing strategy
- Develop brand positioning and messaging without exposing sensitive business details publicly
- Plan and manage paid advertising campaigns
- Recommend suitable channels for crypto/fintech-related services
- Create content ideas for Telegram, Instagram, X, and other relevant channels
- Improve website copy and landing pages for better conversion
- Help generate qualified leads and paying customers
- Track campaign performance and provide regular reports
- Research competitors and identify growth opportunities
- Build a practical short-term and long-term marketing roadmap
Requirements:
- Proven experience in digital marketing, growth marketing, or performance marketing
- Experience with crypto, fintech, Web3, exchange, wallet, or blockchain-related businesses is strongly preferred
- Strong understanding of paid ads, social media growth, funnels, landing pages, and conversion optimization
- Ability to write or guide professional English marketing copy
- Experience with Telegram, X/Twitter, Instagram, GA4, UTM tracking, and ad platforms
- Ability to work independently and propose ideas, not just wait for instructions
- Comfortable working with crypto-related products and audiences
Nice to have:
- Experience with crypto ad networks such as Coinzilla, Bitmedia, Cointraffic, AADS, HypeLab, or similar platforms
- Experience with Telegram Ads
- Experience with influencer marketing or affiliate marketing
- Experience creating campaign reports and marketing dashboards
Our goal:
We want to build strong branding, attract the right audience, generate qualified leads, increase trust, and convert visitors into paying customers.
Important:
The brand name and website will be shared only with shortlisted candidates after initial screening.
Please include in your proposal:
1. Your experience with crypto, fintech, or Web3 projects
2. Examples of previous marketing campaigns
3. Your suggested first 30-day action plan
4. Which channels you would recommend for a crypto services platform
5. Your expected monthly rate or project-based pricing
The platform provides digital asset services such as crypto swap, wallet risk/AML screening, TRON energy rental, and private transaction routing through third-party providers.
We need someone who can work beyond basic social media posting. The ideal candidate should understand branding, positioning, performance marketing, customer acquisition, campaign strategy, landing page optimization, and conversion-focused content.
Responsibilities:
- Build and improve the overall marketing strategy
- Develop brand positioning and messaging without exposing sensitive business details publicly
- Plan and manage paid advertising campaigns
- Recommend suitable channels for crypto/fintech-related services
- Create content ideas for Telegram, Instagram, X, and other relevant channels
- Improve website copy and landing pages for better conversion
- Help generate qualified leads and paying customers
- Track campaign performance and provide regular reports
- Research competitors and identify growth opportunities
- Build a practical short-term and long-term marketing roadmap
Requirements:
- Proven experience in digital marketing, growth marketing, or performance marketing
- Experience with crypto, fintech, Web3, exchange, wallet, or blockchain-related businesses is strongly preferred
- Strong understanding of paid ads, social media growth, funnels, landing pages, and conversion optimization
- Ability to write or guide professional English marketing copy
- Experience with Telegram, X/Twitter, Instagram, GA4, UTM tracking, and ad platforms
- Ability to work independently and propose ideas, not just wait for instructions
- Comfortable working with crypto-related products and audiences
Nice to have:
- Experience with crypto ad networks such as Coinzilla, Bitmedia, Cointraffic, AADS, HypeLab, or similar platforms
- Experience with Telegram Ads
- Experience with influencer marketing or affiliate marketing
- Experience creating campaign reports and marketing dashboards
Our goal:
We want to build strong branding, attract the right audience, generate qualified leads, increase trust, and convert visitors into paying customers.
Important:
The brand name and website will be shared only with shortlisted candidates after initial screening.
Please include in your proposal:
1. Your experience with crypto, fintech, or Web3 projects
2. Examples of previous marketing campaigns
3. Your suggested first 30-day action plan
4. Which channels you would recommend for a crypto services platform
5. Your expected monthly rate or project-based pricing