Digital Marketing Specialist for Restaurant

We are seeking an experienced Freelance Digital Marketing Specialist to support our online presence, improve website tracking, and ensure our site is technically set up correctly for marketing and search visibility.

This role is ideal for someone who understands restaurant marketing, Google tools, and basic website technical SEO.

Key Responsibilities
Digital Marketing

Plan and manage online marketing strategies for a restaurant business

Assist with Google Business Profile optimisation and posts

Support social media and promotional campaigns

Improve customer engagement and online visibility

Website & Technical Tasks

Review and fix robots.txt to ensure proper search engine indexing

Set up and verify Google Tag Manager (GTM)

Install and configure Google Analytics (GA4)

Set up Google Ads conversion tracking (if required)

Ensure tracking works correctly on a WordPress website

Troubleshoot tracking or indexing issues

Requirements

Proven experience in digital marketing

Strong knowledge of Google Tag Manager, Google Analytics (GA4), and Google Search Console

Experience working with WordPress websites

Basic understanding of SEO and robots.txt

Clear communication and ability to explain technical work in simple terms

Experience with restaurant or local business marketing is a plus

Project Type

Freelance / Contract

Ongoing work possible based on performance

What We’re Looking For

Someone reliable, honest, and detail-oriented

Able to work independently and meet deadlines

Focused on real results, not just setup