Digital Marketing Specialist - Freelance
Budget: $25 – $50 AUD
Freelance Digital Marketing Specialist – Brief
Company: First Focus IT Location: Remote
Engagement Type: Freelance / Contract (Approximately 2-3 month initial engagement, with potential for extension based on performance and business needs. Expected commitment of 35-40 hrs per week)
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About First Focus IT
First Focus IT is a leading Managed Service Provider (MSP) based in Australia, dedicated to delivering innovative and reliable IT solutions to businesses. We pride ourselves on empowering our clients through technology, ensuring their operations are seamless, secure, and future-proof. As a service-based business, our reputation and client relationships are paramount, built on trust, expertise, and measurable results.
The Opportunity
We are seeking an experienced and proactive Freelance Digital Marketing Specialist to take ownership of our existing multi-channel digital campaigns and drive significant improvements in lead generation and online visibility. This initial 2-3 month engagement is crucial for optimising our current performance, particularly focusing on improving conversions from our location-based Google Ads campaigns and optimising the landing pages the ads lead to. This role requires a hands-on approach to enhance our brand's presence in the B2B market.
Key Responsibilities
The successful specialist will be responsible for the end-to-end management and optimisation of our digital marketing efforts, including:
1. Paid Advertising Management:
o Google Ads: Hands-on management, optimisation, and reporting of search, display, and video campaigns. A critical focus will be on improving conversion rates across multiple existing location-based campaigns. This includes rigorous keyword research, compelling ad copy creation, strategic bid management, and efficient budget allocation to maximise ROI for B2B service leads.
o LinkedIn Ads: Developing, executing, and optimising campaigns targeting specific B2B audiences (e.g., IT decision-makers in mid-sized businesses) to generate leads and drive engagement.
o Performance Analysis: Continuously monitoring campaign performance, identifying trends, and providing data-driven recommendations for improvement across all paid channels.
2. Landing Page Optimisation:
o Designing, building, and optimising high-converting landing pages for various campaigns using best practices in UX/UI, compelling copywriting, and clear calls-to-action.
o Conducting A/B testing to improve conversion rates and user experience.
3. Website Management & Optimisation:
o Managing our existing website content, ensuring it is up-to-date, relevant, and aligned with our marketing goals.
o Implementing technical and on-page optimisations to improve website performance, user experience, and overall health.
4. Search Engine Optimisation (SEO):
o Developing and implementing a comprehensive SEO strategy to improve organic search rankings and drive qualified traffic.
o Conducting keyword research, competitor analysis, and technical SEO audits.
o Optimising website content, meta data, and internal linking structures.
o Monitoring SEO performance and adapting strategies based on analytics and algorithm updates.
5. Reporting & Insights:
o Providing regular, clear, and actionable performance reports across all digital marketing activities.
o Translating complex data into understandable insights and recommendations for business stakeholders.
Required Skills & Experience
• Proven B2B Experience: Demonstrated experience in digital marketing for B2B companies, ideally those selling complex services rather than products.
• MSP/IT Sector Experience (Highly Desirable): Previous experience working with or marketing for a Managed Service Provider (MSP) or IT services company is a significant advantage.
• Hands-on Platform Proficiency:
o Strong expertise and proven track record with Google Ads (Search, Display, Pmax, Video), with a specific focus on optimising and improving conversions for location-based campaigns.
o Strong expertise and proven track record with LinkedIn Ads.
o Proficiency with Google Analytics (GA4) and Google Search Console.
o Experience with CMS platforms (e.g., WordPress) for website management.
o Familiarity with SEO tools (e.g., SEMrush, Ahrefs, Moz, Screaming Frog).
• Conversion Rate Optimisation (CRO): Demonstrated ability to create and optimise landing pages for maximum conversion.
• SEO Expertise: Solid understanding of on-page, off-page, and technical SEO principles and their application.
• Analytical & Data-Driven: Ability to analyse complex data, identify trends, draw actionable insights, and make data-backed decisions.
• Copywriting for B2B: Strong ability to write compelling, concise, and professional ad copy, website content, and landing page copy that resonates with B2B audiences.
Ideal Attributes
• Proactive & Self-Starter: Able to work independently, manage time effectively, and take initiative to identify and pursue opportunities for improvement.
• Results-Oriented: Focused on delivering measurable outcomes and ROI for marketing spend, particularly in driving conversions.
• Strong Communicator: Excellent written and verbal communication skills, able to explain complex digital marketing concepts clearly to non-marketing stakeholders.
• Problem-Solver: Resourceful and capable of troubleshooting issues and finding creative solutions.
• Adaptable: Stays up-to-date with the latest digital marketing trends, platform changes, and industry best practices.
• Collaborative: While freelance, ability to integrate with our internal team for strategic alignment and reporting.
Company: First Focus IT Location: Remote
Engagement Type: Freelance / Contract (Approximately 2-3 month initial engagement, with potential for extension based on performance and business needs. Expected commitment of 35-40 hrs per week)
________________________________________
About First Focus IT
First Focus IT is a leading Managed Service Provider (MSP) based in Australia, dedicated to delivering innovative and reliable IT solutions to businesses. We pride ourselves on empowering our clients through technology, ensuring their operations are seamless, secure, and future-proof. As a service-based business, our reputation and client relationships are paramount, built on trust, expertise, and measurable results.
The Opportunity
We are seeking an experienced and proactive Freelance Digital Marketing Specialist to take ownership of our existing multi-channel digital campaigns and drive significant improvements in lead generation and online visibility. This initial 2-3 month engagement is crucial for optimising our current performance, particularly focusing on improving conversions from our location-based Google Ads campaigns and optimising the landing pages the ads lead to. This role requires a hands-on approach to enhance our brand's presence in the B2B market.
Key Responsibilities
The successful specialist will be responsible for the end-to-end management and optimisation of our digital marketing efforts, including:
1. Paid Advertising Management:
o Google Ads: Hands-on management, optimisation, and reporting of search, display, and video campaigns. A critical focus will be on improving conversion rates across multiple existing location-based campaigns. This includes rigorous keyword research, compelling ad copy creation, strategic bid management, and efficient budget allocation to maximise ROI for B2B service leads.
o LinkedIn Ads: Developing, executing, and optimising campaigns targeting specific B2B audiences (e.g., IT decision-makers in mid-sized businesses) to generate leads and drive engagement.
o Performance Analysis: Continuously monitoring campaign performance, identifying trends, and providing data-driven recommendations for improvement across all paid channels.
2. Landing Page Optimisation:
o Designing, building, and optimising high-converting landing pages for various campaigns using best practices in UX/UI, compelling copywriting, and clear calls-to-action.
o Conducting A/B testing to improve conversion rates and user experience.
3. Website Management & Optimisation:
o Managing our existing website content, ensuring it is up-to-date, relevant, and aligned with our marketing goals.
o Implementing technical and on-page optimisations to improve website performance, user experience, and overall health.
4. Search Engine Optimisation (SEO):
o Developing and implementing a comprehensive SEO strategy to improve organic search rankings and drive qualified traffic.
o Conducting keyword research, competitor analysis, and technical SEO audits.
o Optimising website content, meta data, and internal linking structures.
o Monitoring SEO performance and adapting strategies based on analytics and algorithm updates.
5. Reporting & Insights:
o Providing regular, clear, and actionable performance reports across all digital marketing activities.
o Translating complex data into understandable insights and recommendations for business stakeholders.
Required Skills & Experience
• Proven B2B Experience: Demonstrated experience in digital marketing for B2B companies, ideally those selling complex services rather than products.
• MSP/IT Sector Experience (Highly Desirable): Previous experience working with or marketing for a Managed Service Provider (MSP) or IT services company is a significant advantage.
• Hands-on Platform Proficiency:
o Strong expertise and proven track record with Google Ads (Search, Display, Pmax, Video), with a specific focus on optimising and improving conversions for location-based campaigns.
o Strong expertise and proven track record with LinkedIn Ads.
o Proficiency with Google Analytics (GA4) and Google Search Console.
o Experience with CMS platforms (e.g., WordPress) for website management.
o Familiarity with SEO tools (e.g., SEMrush, Ahrefs, Moz, Screaming Frog).
• Conversion Rate Optimisation (CRO): Demonstrated ability to create and optimise landing pages for maximum conversion.
• SEO Expertise: Solid understanding of on-page, off-page, and technical SEO principles and their application.
• Analytical & Data-Driven: Ability to analyse complex data, identify trends, draw actionable insights, and make data-backed decisions.
• Copywriting for B2B: Strong ability to write compelling, concise, and professional ad copy, website content, and landing page copy that resonates with B2B audiences.
Ideal Attributes
• Proactive & Self-Starter: Able to work independently, manage time effectively, and take initiative to identify and pursue opportunities for improvement.
• Results-Oriented: Focused on delivering measurable outcomes and ROI for marketing spend, particularly in driving conversions.
• Strong Communicator: Excellent written and verbal communication skills, able to explain complex digital marketing concepts clearly to non-marketing stakeholders.
• Problem-Solver: Resourceful and capable of troubleshooting issues and finding creative solutions.
• Adaptable: Stays up-to-date with the latest digital marketing trends, platform changes, and industry best practices.
• Collaborative: While freelance, ability to integrate with our internal team for strategic alignment and reporting.