Digital Marketing Specialist
Budget: $2 – $8 USD
I'm seeking a seasoned digital marketing specialist to enhance our visibility and engagement across multiple channels.
Key Responsibilities
● Launching and managing advertising campaigns: Creating, setting up, and managing campaigns across various sources (e.g., Facebook Ads, Google Ads, TikTok Ads, teaser, and native networks).
● Working with creatives and landing pages: Developing or adapting advertising materials (banners, ad copy, videos) and landing pages to achieve maximum conversion rates.
● Analytics and optimization: Continuously monitoring key performance indicators (CTR, CR, ROI, CPA), analyzing campaign effectiveness, and optimizing them in a timely manner to increase profitability.
● Hypothesis testing: Searching for and testing new campaign funnels (traffic source + offer + creative) and experimenting with different approaches to the target audience.
● Budget management: Efficiently allocating and controlling advertising budgets.
● Reporting: Preparing reports on the results of the work performed.
Required Skills and Experience
● At least 1 year of experience in traffic arbitrage: You have hands-on experience with paid traffic sources and may prove it with successful case studies (confidential details can be omitted).
● Practical skills with advertising networks: Proficiency in at least one of the key traffic sources: Facebook Ads, Google Ads, UAC (Google), TikTok Ads.
● Understanding of key metrics: You know what EPC, CR, ROI, CPA, and CPL are and how to use this data to make informed decisions.
● Experience with trackers: Ability to set up campaigns in trackers (e.g., Keitaro, Binom) for detailed analytics.
● Basic technical skills: A minimal knowledge of HTML/CSS for editing landing pages. Experience with website builders (like Tilda or WordPress) is an advantage.
● Analytical mindset: The ability to work with large volumes of data, identify patterns, and draw conclusions.
A big advantage would be
● Experience with the crypto vertical: If you have already driven traffic to cryptocurrency or financial offers.
● Experience with "grey" verticals: An understanding of how to work in complex niches and pass moderation in advertising networks.
● A portfolio: Willingness to show examples of your campaign funnels, creatives, or statistics from past campaigns.
● Proactivity and independence: A desire to test new approaches, find unconventional solutions, and not be afraid to take responsibility for the results.
Key Responsibilities
● Launching and managing advertising campaigns: Creating, setting up, and managing campaigns across various sources (e.g., Facebook Ads, Google Ads, TikTok Ads, teaser, and native networks).
● Working with creatives and landing pages: Developing or adapting advertising materials (banners, ad copy, videos) and landing pages to achieve maximum conversion rates.
● Analytics and optimization: Continuously monitoring key performance indicators (CTR, CR, ROI, CPA), analyzing campaign effectiveness, and optimizing them in a timely manner to increase profitability.
● Hypothesis testing: Searching for and testing new campaign funnels (traffic source + offer + creative) and experimenting with different approaches to the target audience.
● Budget management: Efficiently allocating and controlling advertising budgets.
● Reporting: Preparing reports on the results of the work performed.
Required Skills and Experience
● At least 1 year of experience in traffic arbitrage: You have hands-on experience with paid traffic sources and may prove it with successful case studies (confidential details can be omitted).
● Practical skills with advertising networks: Proficiency in at least one of the key traffic sources: Facebook Ads, Google Ads, UAC (Google), TikTok Ads.
● Understanding of key metrics: You know what EPC, CR, ROI, CPA, and CPL are and how to use this data to make informed decisions.
● Experience with trackers: Ability to set up campaigns in trackers (e.g., Keitaro, Binom) for detailed analytics.
● Basic technical skills: A minimal knowledge of HTML/CSS for editing landing pages. Experience with website builders (like Tilda or WordPress) is an advantage.
● Analytical mindset: The ability to work with large volumes of data, identify patterns, and draw conclusions.
A big advantage would be
● Experience with the crypto vertical: If you have already driven traffic to cryptocurrency or financial offers.
● Experience with "grey" verticals: An understanding of how to work in complex niches and pass moderation in advertising networks.
● A portfolio: Willingness to show examples of your campaign funnels, creatives, or statistics from past campaigns.
● Proactivity and independence: A desire to test new approaches, find unconventional solutions, and not be afraid to take responsibility for the results.