Digital Marketing and Social Media Manager
Budget: $10 – $30 USD
Digital Marketing, Social Media & Email Marketing Manager (LED Lighting – Belgium)
OBJECTIVE
We are looking for an experienced Digital Marketing & Social Media Manager to build and manage the full digital presence of a professional LED lighting company based in Belgium.
This role covers all aspects of online marketing and communication — including social media growth, paid advertising, and email marketing — with the goal of increasing brand awareness, followers, engagement, and online sales.
SEO is already handled by another specialist, so your focus will be ads, social media, and marketing automation.
LANGUAGE REQUIREMENT
Fluent in Dutch and English (spoken and written) is mandatory, since the company targets both Belgium and the Netherlands.
RESPONSIBILITIES
1. Social Media Setup & Branding
Create and professionally set up company pages on:
Instagram
TikTok
LinkedIn
X (Twitter)
Optimize and connect all accounts with the company website.
Review and improve the existing Facebook page to boost growth and engagement.
Maintain consistent branding, tone, and design across all platforms (logo, bio, cover, visuals).
2. Social Media Management
Develop a monthly content calendar including:
Product highlights and promotions
Lighting tips and educational content
Customer photos, testimonials, and use cases
Publish and schedule posts (minimum 3–5 per week).
Manage community interactions (comments, messages, tags).
Track engagement, reach, and follower growth.
3. Paid Advertising Campaigns
Plan and manage Google Ads (Search, Display, and Shopping campaigns).
Set up and optimize Meta Ads (Facebook and Instagram).
Launch and test TikTok Ads and LinkedIn Ads for audience expansion.
Create retargeting campaigns to convert previous visitors into buyers.
Monitor campaign results daily and adjust for better ROAS and conversions.
Provide weekly and monthly performance reports (CTR, CPA, conversions, ROI).
4. Email Marketing & Automation
Build and manage automated email flows using Mailchimp, Klaviyo, or similar tools:
Welcome series for new subscribers
Abandoned cart reminders
Post-purchase review and upsell emails
Win-back and loyalty campaigns
Design and send promotional newsletters for new products, sales, and special events.
Segment audiences for better targeting (B2C and B2B).
Track performance (open rate, CTR, conversions) and optimize campaigns based on data.
5. Analytics & Growth
Use Google Analytics 4, Meta Business Suite, and social media insights to monitor performance.
Report on key metrics weekly (traffic, engagement, conversions, ROI).
Continuously suggest improvements in strategy, ad creative, and campaign execution.
Collaborate with the SEO and design team to align all content and visuals.
SKILLS REQUIRED
Proven experience in digital marketing and social media management for e-commerce or B2B.
Strong knowledge of Google Ads, Meta Ads, TikTok Ads, and LinkedIn Campaign Manager.
Hands-on experience with email marketing platforms (Mailchimp, Klaviyo, or similar).
Excellent understanding of analytics and reporting (GA4, Meta Insights, etc.).
Strong copywriting and communication skills in Dutch and English.
Experience managing paid campaigns with a focus on performance and ROI.
Creative mindset with strong attention to detail and consistency.
TOOLS YOU SHOULD KNOW
Google Ads, Google Merchant Center, Meta Business Suite, TikTok Ads Manager, LinkedIn Campaign Manager, Mailchimp or Klaviyo, Canva, Google Analytics 4, and a scheduling tool such as Buffer or Hootsuite.
DELIVERABLES
Deliverable Description Frequency
Social Media Setup Create Instagram, TikTok, LinkedIn, X One-time setup
Facebook Optimization Improve branding, visuals, engagement One-time setup
Content Calendar Product + promo plan Monthly
Social Posting & Engagement Create, schedule, and monitor posts 3–5 per week
Paid Ads Manage Google, Meta, TikTok, LinkedIn Ongoing
Email Flows Create automation & newsletters Monthly
Performance Reports Analytics, growth, ROI Weekly or bi-weekly
KEY GOALS
Build a professional and consistent brand presence across all major platforms.
Grow the follower base and engagement rate month over month.
Increase website traffic and conversions from social media and ads.
Generate measurable ROI from paid advertising.
Achieve strong email marketing performance (high open rate, CTR, and revenue contribution).
REQUIREMENTS
Applicants must:
Provide examples of social media accounts and ad campaigns they have managed.
Show performance results (growth, CTR, CPA, conversions).
Confirm fluency in Dutch and English.
Outline how they would set up, grow, and manage the company’s full digital presence.
Be available for weekly updates and reports.
OBJECTIVE
We are looking for an experienced Digital Marketing & Social Media Manager to build and manage the full digital presence of a professional LED lighting company based in Belgium.
This role covers all aspects of online marketing and communication — including social media growth, paid advertising, and email marketing — with the goal of increasing brand awareness, followers, engagement, and online sales.
SEO is already handled by another specialist, so your focus will be ads, social media, and marketing automation.
LANGUAGE REQUIREMENT
Fluent in Dutch and English (spoken and written) is mandatory, since the company targets both Belgium and the Netherlands.
RESPONSIBILITIES
1. Social Media Setup & Branding
Create and professionally set up company pages on:
TikTok
X (Twitter)
Optimize and connect all accounts with the company website.
Review and improve the existing Facebook page to boost growth and engagement.
Maintain consistent branding, tone, and design across all platforms (logo, bio, cover, visuals).
2. Social Media Management
Develop a monthly content calendar including:
Product highlights and promotions
Lighting tips and educational content
Customer photos, testimonials, and use cases
Publish and schedule posts (minimum 3–5 per week).
Manage community interactions (comments, messages, tags).
Track engagement, reach, and follower growth.
3. Paid Advertising Campaigns
Plan and manage Google Ads (Search, Display, and Shopping campaigns).
Set up and optimize Meta Ads (Facebook and Instagram).
Launch and test TikTok Ads and LinkedIn Ads for audience expansion.
Create retargeting campaigns to convert previous visitors into buyers.
Monitor campaign results daily and adjust for better ROAS and conversions.
Provide weekly and monthly performance reports (CTR, CPA, conversions, ROI).
4. Email Marketing & Automation
Build and manage automated email flows using Mailchimp, Klaviyo, or similar tools:
Welcome series for new subscribers
Abandoned cart reminders
Post-purchase review and upsell emails
Win-back and loyalty campaigns
Design and send promotional newsletters for new products, sales, and special events.
Segment audiences for better targeting (B2C and B2B).
Track performance (open rate, CTR, conversions) and optimize campaigns based on data.
5. Analytics & Growth
Use Google Analytics 4, Meta Business Suite, and social media insights to monitor performance.
Report on key metrics weekly (traffic, engagement, conversions, ROI).
Continuously suggest improvements in strategy, ad creative, and campaign execution.
Collaborate with the SEO and design team to align all content and visuals.
SKILLS REQUIRED
Proven experience in digital marketing and social media management for e-commerce or B2B.
Strong knowledge of Google Ads, Meta Ads, TikTok Ads, and LinkedIn Campaign Manager.
Hands-on experience with email marketing platforms (Mailchimp, Klaviyo, or similar).
Excellent understanding of analytics and reporting (GA4, Meta Insights, etc.).
Strong copywriting and communication skills in Dutch and English.
Experience managing paid campaigns with a focus on performance and ROI.
Creative mindset with strong attention to detail and consistency.
TOOLS YOU SHOULD KNOW
Google Ads, Google Merchant Center, Meta Business Suite, TikTok Ads Manager, LinkedIn Campaign Manager, Mailchimp or Klaviyo, Canva, Google Analytics 4, and a scheduling tool such as Buffer or Hootsuite.
DELIVERABLES
Deliverable Description Frequency
Social Media Setup Create Instagram, TikTok, LinkedIn, X One-time setup
Facebook Optimization Improve branding, visuals, engagement One-time setup
Content Calendar Product + promo plan Monthly
Social Posting & Engagement Create, schedule, and monitor posts 3–5 per week
Paid Ads Manage Google, Meta, TikTok, LinkedIn Ongoing
Email Flows Create automation & newsletters Monthly
Performance Reports Analytics, growth, ROI Weekly or bi-weekly
KEY GOALS
Build a professional and consistent brand presence across all major platforms.
Grow the follower base and engagement rate month over month.
Increase website traffic and conversions from social media and ads.
Generate measurable ROI from paid advertising.
Achieve strong email marketing performance (high open rate, CTR, and revenue contribution).
REQUIREMENTS
Applicants must:
Provide examples of social media accounts and ad campaigns they have managed.
Show performance results (growth, CTR, CPA, conversions).
Confirm fluency in Dutch and English.
Outline how they would set up, grow, and manage the company’s full digital presence.
Be available for weekly updates and reports.