Digital Marketing and SEO Specialist for Construction Company
Budget: $250 – $750 USD
I’m looking for a skilled digital marketing and content specialist who can handle website SEO, social media content, and brand growth for a growing construction and roofing company.
This is an ongoing, long-term role on a monthly retainer, not a one-time project. We are looking for someone who can grow with the company and take ownership of our online presence.
Platforms:
• Instagram
• Facebook
• LinkedIn
• Google My Business
Focus areas:
• Website SEO and ongoing optimization for a newly built website
• Brand awareness and visibility in our local service region
• Home services and construction-focused content
• Professional, trust-building visuals and videos
• Consistent brand identity across all platforms
Scope of work:
• SEO work for the website (on-page SEO, content optimization, structure improvements)
• Creating new website content (service pages, blog content, updates)
• Full website management and content updates
• Social media content creation and scheduling using Go High Level
• Daily social media posts on Instagram, LinkedIn, and Google My Business
• Short-form videos and creative visuals for social media
• Designing marketing materials (flyers, door hangers, sales materials)
• Helping grow brand awareness and local presence
• Assisting with social media ad creatives and campaigns
Content and media tasks include:
• Designing graphics for social posts and ads
• Editing short-form videos (Reels, Shorts, LinkedIn videos)
• Writing captions focused on homeowners and local customers
• Creating before-and-after style content and promotional visuals
• Maintaining a clean, professional, construction-focused brand style
• Formatting content correctly for each platform
Communication and workflow:
• Weekly check-in meetings (15–30 minutes) via Google Meet
• Meetings will be used to review progress, align priorities, and plan upcoming work
• Clear task tracking and ongoing communication between meetings
Requirements:
• Experience with SEO, especially for local or service-based businesses
• Strong graphic design skills (Canva, Adobe, or similar tools)
• Video editing experience for short-form social media content
• Familiarity with Go High Level or similar CRMs is a big plus
• Understanding of home service or construction marketing is preferred
• Ability to manage multiple content types consistently
• Good communication, organization, and reliable turnaround times
Deliverables (per month, flexible based on performance):
• Daily social media posts across selected platforms
• Ongoing website content updates and SEO improvements
• Marketing materials (flyers, door hangers, sales assets as needed)
• Short-form videos and branded graphics
• Revisions included
Please include in your proposal:
• Portfolio or examples of previous work (websites, social media, graphics, or videos)
• Tools and software you use
• Your monthly rate or package options
• Weekly availability and timezone
This role is intended to become a long-term collaboration for the right person who wants to help grow a strong local brand and be part of a fast-growing company.
This is an ongoing, long-term role on a monthly retainer, not a one-time project. We are looking for someone who can grow with the company and take ownership of our online presence.
Platforms:
• Google My Business
Focus areas:
• Website SEO and ongoing optimization for a newly built website
• Brand awareness and visibility in our local service region
• Home services and construction-focused content
• Professional, trust-building visuals and videos
• Consistent brand identity across all platforms
Scope of work:
• SEO work for the website (on-page SEO, content optimization, structure improvements)
• Creating new website content (service pages, blog content, updates)
• Full website management and content updates
• Social media content creation and scheduling using Go High Level
• Daily social media posts on Instagram, LinkedIn, and Google My Business
• Short-form videos and creative visuals for social media
• Designing marketing materials (flyers, door hangers, sales materials)
• Helping grow brand awareness and local presence
• Assisting with social media ad creatives and campaigns
Content and media tasks include:
• Designing graphics for social posts and ads
• Editing short-form videos (Reels, Shorts, LinkedIn videos)
• Writing captions focused on homeowners and local customers
• Creating before-and-after style content and promotional visuals
• Maintaining a clean, professional, construction-focused brand style
• Formatting content correctly for each platform
Communication and workflow:
• Weekly check-in meetings (15–30 minutes) via Google Meet
• Meetings will be used to review progress, align priorities, and plan upcoming work
• Clear task tracking and ongoing communication between meetings
Requirements:
• Experience with SEO, especially for local or service-based businesses
• Strong graphic design skills (Canva, Adobe, or similar tools)
• Video editing experience for short-form social media content
• Familiarity with Go High Level or similar CRMs is a big plus
• Understanding of home service or construction marketing is preferred
• Ability to manage multiple content types consistently
• Good communication, organization, and reliable turnaround times
Deliverables (per month, flexible based on performance):
• Daily social media posts across selected platforms
• Ongoing website content updates and SEO improvements
• Marketing materials (flyers, door hangers, sales assets as needed)
• Short-form videos and branded graphics
• Revisions included
Please include in your proposal:
• Portfolio or examples of previous work (websites, social media, graphics, or videos)
• Tools and software you use
• Your monthly rate or package options
• Weekly availability and timezone
This role is intended to become a long-term collaboration for the right person who wants to help grow a strong local brand and be part of a fast-growing company.