Digital Marketing Ramp-Up for CricRadio
Budget: ₹12,500 – ₹37,500 INR
CricRadio has spent the last two years perfecting a lightning-fast, ad-free live-score experience; now it is time to put that polish in front of far more cricket fans. I need a results-oriented digital marketer who can translate our strong product foundation into a steady rise in installs.
The immediate priority is to drive new downloads. To get there, I want a tightly-integrated plan that blends three core channels:
• Social media campaigns built around timely, cricket-related content that rides the daily match conversation on X/Twitter, Instagram, Facebook and emerging platforms.
• Search-engine marketing that captures intent keywords such as “live cricket score” and “Cricbuzz alternative,” supported by Google Ads and Apple Search Ads.
• Robust ASO that sharpens our Play Store and App Store listings—metadata, screenshots, A/B-tested icons—to lift organic ranking and conversion.
Please outline how you will:
1. Audit the current footprint across these channels.
2. Craft a creative/media strategy that can be switched on quickly for the upcoming series calendar.
3. Set install and CPI targets, then track them through clear performance dashboards.
4. Iterate weekly with insight-driven adjustments.
You are welcome to propose additional tactics (e.g., influencer tie-ins, push notification flows) so long as the focus stays on efficient user acquisition. If your approach can demonstrate early traction, we can extend the engagement across multiple cricket seasons.
The immediate priority is to drive new downloads. To get there, I want a tightly-integrated plan that blends three core channels:
• Social media campaigns built around timely, cricket-related content that rides the daily match conversation on X/Twitter, Instagram, Facebook and emerging platforms.
• Search-engine marketing that captures intent keywords such as “live cricket score” and “Cricbuzz alternative,” supported by Google Ads and Apple Search Ads.
• Robust ASO that sharpens our Play Store and App Store listings—metadata, screenshots, A/B-tested icons—to lift organic ranking and conversion.
Please outline how you will:
1. Audit the current footprint across these channels.
2. Craft a creative/media strategy that can be switched on quickly for the upcoming series calendar.
3. Set install and CPI targets, then track them through clear performance dashboards.
4. Iterate weekly with insight-driven adjustments.
You are welcome to propose additional tactics (e.g., influencer tie-ins, push notification flows) so long as the focus stays on efficient user acquisition. If your approach can demonstrate early traction, we can extend the engagement across multiple cricket seasons.