Digital Marketing Performance Optimization for Lane Automotive
Budget: $50 – $70 USD
Lane Automotive is ready to push our digital marketing further and I need you to take full ownership of our paid media engine. Right now Meta Ads is the top priority, yet our strategy also spans Google Ads, YouTube Ads, and LinkedIn Ads, so you will be orchestrating true cross-channel campaigns from day one.
Here is how I picture the engagement:
Phase 1 – First 30 days
• Audit every existing account and campaign, map tracking in GA4, and surface quick-win gaps.
• Deliver a clear, data-driven action plan that covers budget split, creative tests, and KPI targets.
Phase 2 – Days 31-120 (and beyond)
• Launch and manage campaigns, constantly iterating with structured A/B tests.
• Optimise toward CPL, CAC, and, ultimately, ROAS while staying within the agreed hourly band of $50–$75.
• Collaborate with my ecommerce, content, and merchandising teams to keep messaging and product feeds tight.
Reporting & optimisation cadence
• Weekly pulse check in Looker Studio (automated dashboards pulling from GA4) so I can see spend vs. revenue at a glance.
• Monthly Excel deep-dives that highlight insights, missed opportunities, and next steps.
• A living backlog of test ideas so improvement never stalls.
Acceptance criteria
1. Action plan approved within the first month.
2. Measurable lift in ecommerce revenue and dealer engagement by the end of month 3.
3. Reporting assets are accurate, self-updating, and easy for non-marketers to understand.
If hands-on campaign builds, disciplined budget management, and constant performance tuning are your bread and butter, let’s talk—Lane Automotive has the volume and the appetite to match your skills.
Here is how I picture the engagement:
Phase 1 – First 30 days
• Audit every existing account and campaign, map tracking in GA4, and surface quick-win gaps.
• Deliver a clear, data-driven action plan that covers budget split, creative tests, and KPI targets.
Phase 2 – Days 31-120 (and beyond)
• Launch and manage campaigns, constantly iterating with structured A/B tests.
• Optimise toward CPL, CAC, and, ultimately, ROAS while staying within the agreed hourly band of $50–$75.
• Collaborate with my ecommerce, content, and merchandising teams to keep messaging and product feeds tight.
Reporting & optimisation cadence
• Weekly pulse check in Looker Studio (automated dashboards pulling from GA4) so I can see spend vs. revenue at a glance.
• Monthly Excel deep-dives that highlight insights, missed opportunities, and next steps.
• A living backlog of test ideas so improvement never stalls.
Acceptance criteria
1. Action plan approved within the first month.
2. Measurable lift in ecommerce revenue and dealer engagement by the end of month 3.
3. Reporting assets are accurate, self-updating, and easy for non-marketers to understand.
If hands-on campaign builds, disciplined budget management, and constant performance tuning are your bread and butter, let’s talk—Lane Automotive has the volume and the appetite to match your skills.