Digital Marketing and Paid Media Specialist
Budget: $50 – $200 USD
We are an established distributor of performance automotive parts and accessories, serving dealers, retailers, repair shops, racers, and enthusiasts. We are looking for an experienced digital marketing and paid media specialist to lead and optimize our multi-channel paid media programs on an ongoing contract basis. This is intended as a long-term engagement with real ownership of strategy, execution, and performance across our brands.
Scope of Work
Paid Media Strategy and Execution
Build, launch, and optimize multi-channel paid media campaigns across PPC/SEM, Meta (Facebook/Instagram), YouTube, display and programmatic, LinkedIn, affiliate, and review platforms
Manage campaign budgets, pacing, targeting, bidding strategies, and ongoing optimization
Develop audience segmentation and retargeting strategies to improve conversion performance
Use AI and automation tools to speed up ad copy testing, keyword research, and campaign analysis
Performance Marketing and Analytics
Track and optimize against KPIs such as CPL, CAC, ROAS, CTR, and conversion rate
Run A/B and multivariate testing on ad copy, creative, landing pages, and audiences
Build dashboards and reporting in GA4, Looker Studio, and Excel
Share insights, recommendations, and regular performance updates
Collaboration
Coordinate with our internal team and any external vendors to deliver high-performing campaigns
Support light organic social media management as needed
Stay current on platform changes, emerging tools, and paid media best practices
Skills and Experience Required
3 to 5 years of experience in digital marketing, performance marketing, or paid media management
Hands-on expertise with PPC/SEM, paid social, display, and demand generation campaigns
Strong experience with Google Ads, Meta Ads Manager, and GA4 (LinkedIn Ads a plus)
Experience with analytics and reporting tools (GA4, Looker Studio, Excel; Salesforce a plus)
Advanced Excel skills (Pivot Tables, VLOOKUP/XLOOKUP, formulas)
Strong communication skills and the ability to translate data into actionable insights
Self-managed and able to handle multiple priorities independently
Nice to Have
Experience in automotive, aftermarket, e-commerce, or another product-driven industry
Experience marketing to dealers, distributors, or B2B trade audiences
Video and short-form social content skills
Google Ads, Microsoft Ads, or Google Analytics certification
Engagement Details
Ongoing, long-term contract (part-time or full-time hours, to be discussed)
Remote
Competitive rate based on experience. Please include your expected hourly or monthly rate in your proposal.
What to Include in Your Proposal
A short summary of your relevant paid media and performance marketing experience
Links to past campaigns, case studies, or accounts you have managed, with results where possible
The platforms and tools you are strongest in
Your availability and expected rate
We will review proposals and follow up with shortlisted freelancers through Freelancer to discuss next steps. We look forward to hearing from you.
Scope of Work
Paid Media Strategy and Execution
Build, launch, and optimize multi-channel paid media campaigns across PPC/SEM, Meta (Facebook/Instagram), YouTube, display and programmatic, LinkedIn, affiliate, and review platforms
Manage campaign budgets, pacing, targeting, bidding strategies, and ongoing optimization
Develop audience segmentation and retargeting strategies to improve conversion performance
Use AI and automation tools to speed up ad copy testing, keyword research, and campaign analysis
Performance Marketing and Analytics
Track and optimize against KPIs such as CPL, CAC, ROAS, CTR, and conversion rate
Run A/B and multivariate testing on ad copy, creative, landing pages, and audiences
Build dashboards and reporting in GA4, Looker Studio, and Excel
Share insights, recommendations, and regular performance updates
Collaboration
Coordinate with our internal team and any external vendors to deliver high-performing campaigns
Support light organic social media management as needed
Stay current on platform changes, emerging tools, and paid media best practices
Skills and Experience Required
3 to 5 years of experience in digital marketing, performance marketing, or paid media management
Hands-on expertise with PPC/SEM, paid social, display, and demand generation campaigns
Strong experience with Google Ads, Meta Ads Manager, and GA4 (LinkedIn Ads a plus)
Experience with analytics and reporting tools (GA4, Looker Studio, Excel; Salesforce a plus)
Advanced Excel skills (Pivot Tables, VLOOKUP/XLOOKUP, formulas)
Strong communication skills and the ability to translate data into actionable insights
Self-managed and able to handle multiple priorities independently
Nice to Have
Experience in automotive, aftermarket, e-commerce, or another product-driven industry
Experience marketing to dealers, distributors, or B2B trade audiences
Video and short-form social content skills
Google Ads, Microsoft Ads, or Google Analytics certification
Engagement Details
Ongoing, long-term contract (part-time or full-time hours, to be discussed)
Remote
Competitive rate based on experience. Please include your expected hourly or monthly rate in your proposal.
What to Include in Your Proposal
A short summary of your relevant paid media and performance marketing experience
Links to past campaigns, case studies, or accounts you have managed, with results where possible
The platforms and tools you are strongest in
Your availability and expected rate
We will review proposals and follow up with shortlisted freelancers through Freelancer to discuss next steps. We look forward to hearing from you.