Digital Marketing Overhaul - Assessment, Optimization, Implementation
Budget: $250 – $750 USD
We are looking for an experienced contractor or agency to assess, optimize, and fully implement improvements across our digital marketing ecosystem.
Our website is built on WordPress and WooCommerce. We need a contractor who can not only identify problems, but also implement approved solutions, including technical setup, funnel improvements, website changes, tagging, tracking, and other programming or configuration changes needed to improve performance and attribution.
We prefer to keep this project coordinated under one roof so tracking, funnels, paid ads, SEO, and website implementation all work together.
Scope of Work
1. Full Audit and Assessment
Conduct a full audit of our current setup, including:
Website and funnel flow
WordPress / WooCommerce conversion paths
Google Tag Manager
Google Analytics 4
Meta Pixel and Conversions API
Instagram tracking setup
LinkedIn Insight Tag
TikTok Pixel
Reddit Pixel
X / Twitter Pixel
Snapchat Pixel
Current Facebook / Meta ad account
Current Google Ads account
Existing SEO foundation
Existing backlink profile
UTM structure and attribution logic across channels
The audit written report should identify leaks, missed opportunities, inaccurate tracking, duplication, inflated conversions, missing events, technical issues, and campaign inefficiencies.
2. Tracking and Attribution Implementation
Contractor will implement approved fixes and improvements, including:
Pixel and tag setup or correction
Conversion API setup or correction where appropriate
GTM and GA4 cleanup and optimization
UTM standardization
Accurate event tracking for key actions such as page views, lead forms, checkouts, purchases, and other important conversions
Cross-platform attribution cleanup so data is as accurate and usable as possible
All tracking must be tested and verified after setup.
3. Funnel, Website, and Technical Optimization
Review and improve our funnels and conversion paths, including:
Creating landing pages
Lead capture forms
Checkout flow
Retargeting setup
Audience flow between traffic sources and funnels
Website edits or coding changes needed to improve conversion and tracking accuracy
Contractor is expected to implement approved technical changes within WordPress / WooCommerce and related systems. This is not an audit-only project.
4. Paid Ads Analysis and Optimization
Analyze and optimize our current:
Facebook / Meta ads
Google Ads
This includes review and improvement of:
Campaign structure
Audience targeting
Keyword strategy
Negative keywords
Ad copy
Offer sequencing
Budget allocation
Bidding approach
Conversion optimization
Funnel alignment
Waste reduction and performance improvement
5. New Campaign Setup
Create and set up:
LinkedIn advertising campaign
Reddit advertising campaign
This should include:
Pixel and conversion tracking setup
Campaign structure
Audience targeting
Recommended funnel strategy
Ad copy recommendations
Launch-ready campaign setup
We may advertise on Instagram and Snapchat in the future, so those platforms also need proper tracking setup now.
6. SEO and Backlink Work
Assess and improve:
Technical SEO
On-page SEO
Site structure where needed
Keyword targeting opportunities
Credible backlink strategy
Backlink work must be white-hat and high quality only. We are interested in relevant, credible, contextual backlinks, not spam, low-quality directories, private blog networks, or bulk link packages.
Implementation Requirements
Contractor must both assess and implement
Contractor must be comfortable making technical changes in WordPress / WooCommerce
Contractor must handle tracking, funnels, ad account setup, analytics, SEO, and implementation work
We will be responsible for generation of creative assets based on contractor requirements. Contractor will specify size, format, layout, etc. for any needed creatives.
Solutions should stay within our current ecosystem whenever possible
No additional paid services, subscriptions, or plugins unless absolutely necessary
Any recommendation requiring additional cost must be clearly justified in advance and approved by us before implementation
We do not want unnecessary tools or plugin bloat
Deliverables
Written audit with prioritized action items
Clear implementation plan
Fully implemented tracking stack, tested and verified
Improved Meta and Google Ads structure and optimization plan, with approved changes implemented
LinkedIn campaign setup
Reddit campaign setup
SEO audit and prioritized fixes
Backlink strategy and outreach roadmap
Performance dashboard
Simple weekly reporting template
Summary of all changes made and next-step recommendations
Acceptance Criteria
Tracking is firing accurately and key conversions are being recorded properly
GTM, GA4, WooCommerce, and ad platform tracking and reconciled
Discrepancies in attribution are identified, reduced, and clearly explained
Approved campaigns are built and launch-ready
Funnel and website improvements are implemented as approved
SEO priorities are identified and core fixes are addressed
Backlink recommendations are credible and realistic to execute
Please Include in Your Proposal
Your experience with multi-platform tracking and attribution
Your experience with WordPress / WooCommerce technical implementation
Your experience with Meta Ads, Google Ads, LinkedIn Ads, Reddit Ads, TikTok, X, Instagram, and Snapchat tracking
Your experience with GTM and GA4 troubleshooting
Your experience with SEO and credible backlink building
Examples of similar work completed
Whether you personally do the work or outsource any portion
Your recommended milestone structure and timeline
How you test and verify tracking accuracy after implementation
Contractor will provide clear, step by step instructions for any access needed we need to provide.
Project Goal
We want one coordinated contractor or team to clean up tracking, improve attribution, optimize our existing paid advertising, build new LinkedIn and Reddit campaigns, improve funnels, strengthen SEO, and implement the technical work properly so our marketing system is more accurate, efficient, and scalable.
This will lead to ongoing work for the right contractor.
Our website is built on WordPress and WooCommerce. We need a contractor who can not only identify problems, but also implement approved solutions, including technical setup, funnel improvements, website changes, tagging, tracking, and other programming or configuration changes needed to improve performance and attribution.
We prefer to keep this project coordinated under one roof so tracking, funnels, paid ads, SEO, and website implementation all work together.
Scope of Work
1. Full Audit and Assessment
Conduct a full audit of our current setup, including:
Website and funnel flow
WordPress / WooCommerce conversion paths
Google Tag Manager
Google Analytics 4
Meta Pixel and Conversions API
Instagram tracking setup
LinkedIn Insight Tag
TikTok Pixel
Reddit Pixel
X / Twitter Pixel
Snapchat Pixel
Current Facebook / Meta ad account
Current Google Ads account
Existing SEO foundation
Existing backlink profile
UTM structure and attribution logic across channels
The audit written report should identify leaks, missed opportunities, inaccurate tracking, duplication, inflated conversions, missing events, technical issues, and campaign inefficiencies.
2. Tracking and Attribution Implementation
Contractor will implement approved fixes and improvements, including:
Pixel and tag setup or correction
Conversion API setup or correction where appropriate
GTM and GA4 cleanup and optimization
UTM standardization
Accurate event tracking for key actions such as page views, lead forms, checkouts, purchases, and other important conversions
Cross-platform attribution cleanup so data is as accurate and usable as possible
All tracking must be tested and verified after setup.
3. Funnel, Website, and Technical Optimization
Review and improve our funnels and conversion paths, including:
Creating landing pages
Lead capture forms
Checkout flow
Retargeting setup
Audience flow between traffic sources and funnels
Website edits or coding changes needed to improve conversion and tracking accuracy
Contractor is expected to implement approved technical changes within WordPress / WooCommerce and related systems. This is not an audit-only project.
4. Paid Ads Analysis and Optimization
Analyze and optimize our current:
Facebook / Meta ads
Google Ads
This includes review and improvement of:
Campaign structure
Audience targeting
Keyword strategy
Negative keywords
Ad copy
Offer sequencing
Budget allocation
Bidding approach
Conversion optimization
Funnel alignment
Waste reduction and performance improvement
5. New Campaign Setup
Create and set up:
LinkedIn advertising campaign
Reddit advertising campaign
This should include:
Pixel and conversion tracking setup
Campaign structure
Audience targeting
Recommended funnel strategy
Ad copy recommendations
Launch-ready campaign setup
We may advertise on Instagram and Snapchat in the future, so those platforms also need proper tracking setup now.
6. SEO and Backlink Work
Assess and improve:
Technical SEO
On-page SEO
Site structure where needed
Keyword targeting opportunities
Credible backlink strategy
Backlink work must be white-hat and high quality only. We are interested in relevant, credible, contextual backlinks, not spam, low-quality directories, private blog networks, or bulk link packages.
Implementation Requirements
Contractor must both assess and implement
Contractor must be comfortable making technical changes in WordPress / WooCommerce
Contractor must handle tracking, funnels, ad account setup, analytics, SEO, and implementation work
We will be responsible for generation of creative assets based on contractor requirements. Contractor will specify size, format, layout, etc. for any needed creatives.
Solutions should stay within our current ecosystem whenever possible
No additional paid services, subscriptions, or plugins unless absolutely necessary
Any recommendation requiring additional cost must be clearly justified in advance and approved by us before implementation
We do not want unnecessary tools or plugin bloat
Deliverables
Written audit with prioritized action items
Clear implementation plan
Fully implemented tracking stack, tested and verified
Improved Meta and Google Ads structure and optimization plan, with approved changes implemented
LinkedIn campaign setup
Reddit campaign setup
SEO audit and prioritized fixes
Backlink strategy and outreach roadmap
Performance dashboard
Simple weekly reporting template
Summary of all changes made and next-step recommendations
Acceptance Criteria
Tracking is firing accurately and key conversions are being recorded properly
GTM, GA4, WooCommerce, and ad platform tracking and reconciled
Discrepancies in attribution are identified, reduced, and clearly explained
Approved campaigns are built and launch-ready
Funnel and website improvements are implemented as approved
SEO priorities are identified and core fixes are addressed
Backlink recommendations are credible and realistic to execute
Please Include in Your Proposal
Your experience with multi-platform tracking and attribution
Your experience with WordPress / WooCommerce technical implementation
Your experience with Meta Ads, Google Ads, LinkedIn Ads, Reddit Ads, TikTok, X, Instagram, and Snapchat tracking
Your experience with GTM and GA4 troubleshooting
Your experience with SEO and credible backlink building
Examples of similar work completed
Whether you personally do the work or outsource any portion
Your recommended milestone structure and timeline
How you test and verify tracking accuracy after implementation
Contractor will provide clear, step by step instructions for any access needed we need to provide.
Project Goal
We want one coordinated contractor or team to clean up tracking, improve attribution, optimize our existing paid advertising, build new LinkedIn and Reddit campaigns, improve funnels, strengthen SEO, and implement the technical work properly so our marketing system is more accurate, efficient, and scalable.
This will lead to ongoing work for the right contractor.