Digital Marketing Lead Generation Expert
Budget: ₹12,500 – ₹37,500 INR
Project Description:
About Us:
We are RentingEase, a fast-growing, asset-light PropTech startup revolutionizing the student housing and global relocation market. We simplify the process for international students relocating to the US, EU, AU, SG, and the UAE by providing verified listings, transparent pricing, and a fully digital leasing process.
The Objective:
We are looking for a highly autonomous, results-driven Digital Marketing & Lead Generation Expert. You will take full ownership of our paid acquisition channels and LinkedIn presence. The primary goal is to generate high-quality, high-intent leads (students and parents seeking international housing) while building our brand authority in the PropTech space.
Scope of Work (You will be responsible for end-to-end execution):
1. Meta Ads Management (Facebook & Instagram)
Strategy & Planning: Develop comprehensive ad strategies targeting international students and their parents.
Creative & Copywriting: Design eye-catching ad creatives and write compelling, high-converting ad copy that aligns with our brand aesthetic (e.g., highlighting our zero-hidden-fees and verified listings).
Campaign Execution: Set up, launch, and continuously optimize campaigns for lead generation.
Testing: Implement A/B testing for creatives, copy, and audience targeting to lower Cost Per Lead (CPL).
2. Google Ads Management
Keyword Strategy: Conduct deep keyword research focusing on high-intent search terms (e.g., "student housing in Dubai," "international student apartments USA").
Campaign Creation: Build and manage Search and Display campaigns.
Optimization: Monitor search terms, manage negative keywords, optimize bidding strategies, and improve Quality Scores to maximize ROI.
3. LinkedIn Organic Growth & Advertising
Content Creation: Develop a monthly content calendar for the RentingEase company page and founder profile. Write and design visually appealing organic posts (minimum 2-3 posts per week) highlighting our services, global reach, and industry insights.
LinkedIn Ads: Set up and manage targeted LinkedIn ad campaigns to reach relevant demographics, university partners, or B2B connections.
Community Management: Engage with followers, reply to comments, and use organic growth strategies to increase page visibility.
4. Lead Management & Reporting
Tracking: Ensure all tracking pixels, Google Tag Manager, and conversion events are perfectly configured.
Reporting: Provide weekly/monthly performance reports detailing ad spend, CPL, Conversion Rates, and overall ROI.
Note: You must be comfortable routing generated leads seamlessly into our CRM so our sales and CRM intern can immediately take action and begin the qualification process.
Ideal Candidate Requirements:
Proven track record of running successful, high-budget lead generation campaigns on Meta and Google.
Experience in Real Estate, PropTech, or the Education sector is a massive plus.
Excellent English copywriting skills (both for punchy ads and professional LinkedIn articles).
A "full-stack" operator: You do not need a separate graphic designer or copywriter to get a campaign live. You can handle the strategy, the visuals, and the execution.
Compensation Structure:
We are looking for a long-term partnership structured as a Base Retainer + Performance Bonus. You will receive a fixed monthly base fee to cover ongoing strategy, content creation, and daily campaign management. In addition, you will earn a scalable performance bonus tied directly to the volume of qualified leads generated or hitting specific Cost Per Lead (CPL) targets. We want you to scale with us.
About Us:
We are RentingEase, a fast-growing, asset-light PropTech startup revolutionizing the student housing and global relocation market. We simplify the process for international students relocating to the US, EU, AU, SG, and the UAE by providing verified listings, transparent pricing, and a fully digital leasing process.
The Objective:
We are looking for a highly autonomous, results-driven Digital Marketing & Lead Generation Expert. You will take full ownership of our paid acquisition channels and LinkedIn presence. The primary goal is to generate high-quality, high-intent leads (students and parents seeking international housing) while building our brand authority in the PropTech space.
Scope of Work (You will be responsible for end-to-end execution):
1. Meta Ads Management (Facebook & Instagram)
Strategy & Planning: Develop comprehensive ad strategies targeting international students and their parents.
Creative & Copywriting: Design eye-catching ad creatives and write compelling, high-converting ad copy that aligns with our brand aesthetic (e.g., highlighting our zero-hidden-fees and verified listings).
Campaign Execution: Set up, launch, and continuously optimize campaigns for lead generation.
Testing: Implement A/B testing for creatives, copy, and audience targeting to lower Cost Per Lead (CPL).
2. Google Ads Management
Keyword Strategy: Conduct deep keyword research focusing on high-intent search terms (e.g., "student housing in Dubai," "international student apartments USA").
Campaign Creation: Build and manage Search and Display campaigns.
Optimization: Monitor search terms, manage negative keywords, optimize bidding strategies, and improve Quality Scores to maximize ROI.
3. LinkedIn Organic Growth & Advertising
Content Creation: Develop a monthly content calendar for the RentingEase company page and founder profile. Write and design visually appealing organic posts (minimum 2-3 posts per week) highlighting our services, global reach, and industry insights.
LinkedIn Ads: Set up and manage targeted LinkedIn ad campaigns to reach relevant demographics, university partners, or B2B connections.
Community Management: Engage with followers, reply to comments, and use organic growth strategies to increase page visibility.
4. Lead Management & Reporting
Tracking: Ensure all tracking pixels, Google Tag Manager, and conversion events are perfectly configured.
Reporting: Provide weekly/monthly performance reports detailing ad spend, CPL, Conversion Rates, and overall ROI.
Note: You must be comfortable routing generated leads seamlessly into our CRM so our sales and CRM intern can immediately take action and begin the qualification process.
Ideal Candidate Requirements:
Proven track record of running successful, high-budget lead generation campaigns on Meta and Google.
Experience in Real Estate, PropTech, or the Education sector is a massive plus.
Excellent English copywriting skills (both for punchy ads and professional LinkedIn articles).
A "full-stack" operator: You do not need a separate graphic designer or copywriter to get a campaign live. You can handle the strategy, the visuals, and the execution.
Compensation Structure:
We are looking for a long-term partnership structured as a Base Retainer + Performance Bonus. You will receive a fixed monthly base fee to cover ongoing strategy, content creation, and daily campaign management. In addition, you will earn a scalable performance bonus tied directly to the volume of qualified leads generated or hitting specific Cost Per Lead (CPL) targets. We want you to scale with us.