Digital Marketing & Lead Generation Specialist

IP Studio Architecture & Interior Design is a Vadodara-based architecture and interior design firm specializing in residential architecture, luxury interiors, villas, renovations, and turnkey design solutions.

We are looking for a freelance Digital Marketing & Lead Generation Specialist who can help generate qualified architecture and interior design leads, not just followers and engagement.

Responsibilities:

- Manage Instagram and Facebook accounts
- Create monthly content calendars
- Design and publish reels, posts, and stories
- Run Meta (Facebook & Instagram) advertising campaigns
- Optimize Google Business Profile
- Improve website SEO
- Generate qualified leads for architecture and interior design projects
- Track and report marketing performance monthly
- Build LinkedIn presence for the founder
- Coordinate with our team to collect project photos and videos

Requirements:

- Minimum 2 years digital marketing experience
- Experience working with architecture, interior design, real estate, luxury home, or construction businesses
- Strong portfolio of previous work
- Ability to show actual lead generation results
- Knowledge of Meta Ads, SEO, Google Business Profile, Canva, and video editing

Success Metrics:

- Qualified leads generated per month
- Cost per lead
- Consultation bookings
- Website traffic growth
- Google review growth
- Instagram reach