Digital Marketing & Lead Generation Specialist

Summary
We’re an Australian non-bank lender providing fast, flexible business loans to small and medium enterprises across Australia.

We want a results-driven digital marketer or lead generation specialist to bring qualified borrower leads — not fluff — through paid ads or proven funnels.

The Goal
Generate consistent, high-quality borrower leads (business owners looking for funding) within a $1,200/month budget, including ad spend.

What You’ll Be Doing

Set up and manage Meta (Facebook/Instagram) and Google Ads campaigns targeting Australian business owners.

Build or optimise a simple landing page or lead form to capture data (Name, Business Name, Revenue, Years Trading, Contact Info).

Implement email/SMS automation for instant follow-ups.

Provide weekly reports (leads, CPL, conversion data).

Optimise for lowest cost per qualified borrower.

Requirements

Proven track record running lead gen for financial services, lending, or B2B campaigns.

Must understand Aussie market targeting (ABN holders, small business owners).

Can manage full funnel: ad → landing page → CRM or automation.
English fluency and clear communication (updates weekly).

Budget

$1,200/month total (including ad spend).
If you can prove ROI, we’ll scale this long-term.

To Apply
Please include:
2–3 examples of successful business loan or finance lead gen campaigns you’ve run.

Typical cost per lead you achieved.
Which tools/platforms you use (GoHighLevel, Meta, Google, HubSpot, etc.).

Your proposed plan to hit 40–50 qualified leads/month.