Digital Marketing and Lead Conversion Assistant

Job ID: 40620611

Budget: €30 – €250 EUR

Freelancer Project Brief: Marketing & Lead Conversion (3-Week Sprint)

Project Overview

Project Title: Marketing & Lead Conversion Specialist
Client: The Thai Yoga Massage School (Palma de Mallorca, Spain)
Project Duration: 3 Weeks
Workload: 15 hours per week (spread over 3 to 4 days)
Work Location: Flexible (Can be done from the Palma de Mallorca studio or remotely)

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Project Objective

The primary objective of this 3-week project is to nurture and convert existing leads, optimize our digital presence across social media and web platforms, and drive student registrations for our upcoming professional certification courses and retreats.

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Key Deliverables & Responsibilities

*Lead Follow-Up & Management
* Promptly and professionally respond to, nurture, and guide existing inquiries and leads through the enrollment pipeline via email, phone, and social media channels.
*Digital Presence Enhancement
*Optimize online engagement by highlighting our authentic Northern Thai Chiang Mai lineage, Mediterranean retreat packages, and career-changing benefits for yoga teachers, existing therapists, and career changers.
*Conversion Tracking:
* Maintain accurate tracking of lead status, conversion rates, and communication logs to report weekly progress directly to school management.
*Content Creation & Scheduling
* Design, curate, and schedule engaging digital content (photos, videos, testimonials, and educational highlights) across platforms like Instagram, Facebook, and the school's website.

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Requirements & Qualifications

* Proven experience in digital marketing, social media management, or sales conversion (background in wellness, yoga, or education sectors is a strong plus).
* Excellent written and verbal communication skills in English and Spanish
* Self-motivated, organized, and capable of working independently, whether remotely or from our Palma studio.
* Alignment with holistic health values, mindfulness, and the traditional ethics of Thai Yoga Massage.